Anticode Open builder

Websites by industry

A dental practice and a record label need very different websites. Each guide below covers one industry: what its visitors look for first, the pages and details that earn their trust, rules that apply, the mistakes generated sites make, and how Anticode builds it.

Why industry matters more than the template

Visitors arrive with a job to do. Someone looking at a physiotherapy clinic wants to know whether it treats their problem, whether their insurance is accepted and how soon they can be seen; someone looking at a brewery wants opening hours, what's on tap and whether they can bring the dog. A site that answers those questions in the first screen does more than one with a better hero image. These guides start from those questions and work back to the pages and sections that answer them.

Arts, culture and events

Beauty and personal care

Community and nonprofit

Creative and media

Education and childcare

Fitness and wellness

Food and drink

Health and care

Hospitality and travel

Pets and animals

Professional services

Retail and makers

Tech and startups

Trades and home services