A home care agency website that works for families and for recruitment
A home care agency website has two jobs at once. Families, often adult children arranging care for a parent at short notice, need to know what you provide, where, how well, and at what cost. Carers need a reason to apply. Most agencies are as limited by recruitment as by enquiries, so the site should give both audiences a clear route from the first screen.
Two front doors on the homepage
Split the first screen: "Arranging care" and "Working for us". Families are frequently searching during a crisis, after a hospital discharge or a fall, and a homepage full of recruitment messaging makes them wonder whether you have capacity. Carers, meanwhile, often search on their phones between visits and give up if the jobs page takes three taps to find. Keep the two journeys separate all the way through, each with its own form.
What families compare
| Question | Answer on the site |
|---|---|
| Do you cover our area? | A list of towns, villages or postcode districts you visit, not a vague radius. Say if some areas have waiting lists. |
| What can carers help with? | Personal care, medication support, meals, companionship, dementia care, overnight and live-in care, respite. One short page each. |
| How well are you rated? | Your latest inspection rating with the date and a link to the full report on the regulator's site. |
| What does it cost? | Hourly rates or a range, minimum visit length, weekend and holiday rates, and how invoicing works. |
| How does it start? | The care assessment: who visits, how long it takes, what's discussed, and how soon care can begin. |
| Who will come? | How you match carers, continuity of the same faces, training and background checks. |
Families value being told the truth about continuity and visit times. If visits can vary within a time window, say so before they find out on the first Tuesday.
Inspection reports and standards
In many countries home care is registered and inspected, and the regulator's verdict is the first thing an informed family checks. Show the rating clearly, link to the report itself rather than paraphrasing it, and update it the day a new one is published. If the last report raised issues, a short factual note on what you've changed is more convincing than silence. Your regulator may have rules on how ratings are displayed; you're responsible for following them. Add your registered manager's name, your registration details and your complaints procedure.
The care assessment request
The contact form on design-engine pages asks for a name, email and a message, which works for a first enquiry. A more useful care assessment request needs separate fields: who the care is for, their town or postcode, the kind of support needed, roughly how many hours a week, when it should start, and the best time to call. That needs a custom form tied to a site function (up to 30 text fields) or an app build; either reaches you through Anticode's submissions inbox like any other. Keep health detail out of it: the assessment visit is where that belongs.
Send submissions on through a form connector: a Slack or Telegram message so someone calls back quickly, plus a copy into Google Sheets or Airtable to track each enquiry. Connectors receive every form the site sends, job applications included, so if recruitment should go to someone else, route by form with a webhook. Each submission is sent once without retries, and is also kept in the dashboard, so check there if a message seems missing. See routing contact form enquiries for a fuller set-up.
Recruitment pages that carers finish
Keep current vacancies in a jobs CMS collection with fields for role, area, hours, pay, whether a driving licence is needed and the closing date, so each job has its own page and the office can add or close roles from the dashboard. Say what you pay, how travel time and mileage are handled, what training you provide for people new to care, and the checks applicants will go through.
Anticode forms don't take file uploads, so applicants can't attach a CV. That's often a benefit in this sector: a custom application form with a few questions (name, phone, area, availability, experience, driving) is quicker to finish on a phone than writing a CV. If you need full applications with documents, link to your applicant tracking system. The careers page guide covers the wider page.
Privacy, tone and design
Anticode won't publish a site that collects personal details until the account owner and the person publishing have two-factor sign-in on, and its drafted Privacy Policy is a starting point to adapt. Write in a warm, plain register; avoid stock photos of smiling elderly hands. Organic (Figtree) with a teal or green action colour reads as calm, and large text helps older visitors reading on behalf of themselves.
Limits
- No care planning, rostering, visit logging or family portal.
- No document uploads for CVs, care plans or referrals.
- No online payment of care invoices beyond a payment link from your provider.
- No regulatory check of how you present ratings or registration.
Questions people ask
Should a home care website show prices?
Families appreciate an hourly rate or range, minimum visit length and weekend rates. Say a full quote follows the care assessment.
Can carers apply through the site?
Yes, through a short custom application form. CVs can't be uploaded, so link to your applicant tracking system if you need them.
Can families request a care assessment online?
Yes. A basic enquiry works with the standard contact form; a structured request with hours and area needs a custom form or an app build.