A landscaping website that sells the finished garden

Organise the portfolio by project type

A single gallery of mixed photos makes visitors do the sorting. Group projects the way customers think about them: patios and paving, lawns and turf, planting schemes, fencing and decking, garden rooms, full redesigns, small courtyard gardens. Someone with a north-facing terrace wants to see that you've solved a north-facing terrace.

For each project, show a before photo from the same angle as the after, and give a few facts: the size, the brief, the materials, how long the job took, and anything tricky (drainage, a slope, access through the house). In Anticode a projects CMS collection with those fields, plus a project-type field, gives every job its own page and lets you add new ones from the dashboard as the season goes on.

Design, build or maintenance: say which

Garden design

Consultation, survey, concept drawings, planting plans. Explain the stages and whether the design fee is credited if you also build it.

Hard landscaping and build

Patios, paths, walls, decking, fencing, drainage, lighting. Name the materials you work with.

Soft landscaping

Planting, turfing, hedges, borders.

Maintenance

Regular visits, seasonal tidy-ups, hedge cutting, lawn care. State frequency options and the area you cover for regular rounds.

Customers looking for a fortnightly mow and those planning a full redesign aren't the same lead, and each wastes the other's time on the wrong page. Give them separate routes from the homepage.

Booking a site visit

Almost every landscaping job starts with someone walking the garden. Anticode's booking calendar can take these: it offers six fixed times a day (09:00 to 17:30) over the coming days, with Mondays skipped, and a customer picks one. Each slot takes one booking and nobody can double-book. You can't set your own hours or slot lengths, so confirm each visit yourself by phone or email. Say on the booking page whether the visit is free and how long it takes.

The calendar won't account for travel time between visits, sync with your own calendar or split visits between team members, so check your bookings each morning and rearrange any that don't fit. If you'd rather call people back first, use a request form instead.

A quote form with the useful questions

Before a visit, a few answers help you decide whether the job is yours and what to bring: postcode, the work wanted, approximate garden size (small, medium, large, or square metres if they know), access for machinery (side gate width, through the house, rear lane), budget range and preferred timing. The standard contact form only asks for name, email and a message, so put these questions on a custom form tied to a site function (up to 30 plain-text fields). Ask people to email photos of the garden in reply, since forms take text only.

Every submission is saved and can be emailed to you or sent on to Google Sheets, Airtable, Notion or Slack. The quote request page guide covers keeping the form short enough that people finish it.

Seasonal services and timing

Landscaping is seasonal, and your site should be too. Keep a small seasonal collection for things like autumn tidy-ups, hedge cutting windows, spring turfing and winter planting, each with a short page. Say how far ahead you're booking for build work; customers who know you're booked until May plan around it rather than going elsewhere in frustration.

Design that lets the gardens lead

Organic (Figtree) with a green action colour is the natural fit for most landscapers; Swiss (Inter Tight) suits a contemporary garden design studio; Luxury (Jost) works for high-end design-and-build. Avoid stock photos of perfect gardens you didn't build. Generic generated landscaping sites rely on them, and homeowners often recognise them.

Where Anticode stops

• No photo uploads on forms. Customers send garden photos by reply email.
• No route planning or recurring rounds. Manage maintenance rounds in scheduling software.
• No deposits through the calendar. Use a payment link from your provider for deposits on build work.
• No drawing or design tools. Concept plans are made in your design software and shared by email.

Questions people ask

Should a landscaping website show prices?

Rough ranges for common jobs (per square metre for patios, per visit for maintenance) help, with a note that a site visit sets the real price.

Can customers book a site visit online?

Yes, with the booking calendar: six fixed times a day, one booking per slot, no double booking, and you confirm each visit. It doesn't add travel time or sync with other calendars.

How do I add new projects through the season?

Add an entry to the projects collection in the dashboard, with before and after photos and the project details.