Winery website: tastings, tours and the wines

Visitors are planning a day out

Most traffic to a vineyard's site comes from people planning a visit: a couple choosing between three cellar doors this weekend, a group organising a birthday, someone looking for a wedding venue. They want the experience, the times, the price and the booking, quickly. Put "Book a tasting" in the header, and the opening days and address in the footer of every page.

Tastings and tours, set up as bookable services

Describe each experience as its own product: what you taste, how long it takes, whether it includes a vineyard walk or cellar visit, food pairings, the price per person, the maximum group size, and whether children and dogs can come. Typical experiences:

Standard tasting: A flight of current releases at the cellar door, around 45 minutes.
Tour and tasting: A walk through the vines and the winery, then a seated tasting.
Private or premium tasting: Older vintages or limited wines, for a booked group.
Seasonal experiences: Harvest days, blending workshops, picnics in summer.

Anticode's booking calendar lets a visitor pick a service, day and time and give their name, phone and email. It refuses past dates and anything more than 120 days ahead, and two visitors can't book the same slot. That last rule matters: each slot holds one booking, which suits private tastings and tours booked by one party. For a public tasting with, say, twelve places per session, either treat each booking as the whole group (and ask for the group size in a follow-up), or link to a booking tool that sells places. There are no deposits, calendar sync or staff rotas, so check bookings daily. The booking calendar page has the details.

The wines, in the CMS

A wine page is worth more than a bottle shot and a price. Keep wines in a wines collection with fields for name, vintage, grape or blend, vineyard block, winemaking notes, tasting notes in plain words, food pairings, alcohol, and awards you've genuinely won. Each wine gets its own page, and updating for the next vintage is a dashboard edit. Write tasting notes a non-expert can follow: "crisp, green apple and a little toast" helps more than a paragraph of jargon.

Wine club, sales and the age notice

Selling alcohol online is regulated almost everywhere, and the rules differ by country, state or region: licences, age verification, where you may ship and whether a delivery must be signed for. The winery owns its compliance with those rules; nothing here is legal advice.

Age notice. Many wineries show a notice confirming visitors are of legal drinking age. On Anticode's pages, which contain no scripts, this is a written notice in the header or footer rather than a pop-up gate. If you need verified age checks at purchase, they belong in your store platform or checkout.
Wine club. A club page can describe tiers, how many bottles, how often and member benefits, with a button that opens your payment link from Stripe Payment Links or Shopify; an account has one payment link, so list the tiers at your provider. Anticode doesn't manage members, recurring shipments, allocations or tastings credits.
Buying bottles. Point buy buttons at a Shopify product or another store built for alcohol sales, which can handle age checks, shipping restrictions and tax. Anticode has no cart, shipping or tax handling.

Events, weddings and groups

For weddings, corporate days and large groups, a contact form (name, email and a message) is the right first step, with a prompt to include the date, guest numbers and kind of event. A separate events page can list harvest suppers and concerts from an events collection, each with a ticket link. See event venues for venue-specific advice.

Design and building

Let the landscape lead, with your own photographs of the vines across the seasons and the people who make the wine. Luxury (Jost) suits an estate with a premium range; Organic (Figtree) suits a natural or family winery; Editorial (Geist) suits a winery with long stories about each vintage. Gold, green or black as the action colour fits most labels. The Ember & Oak Roasters template, a warm editorial coffee subscription builder, is a useful reference for a tasting-led brand.

Limits

No multi-place booking per session, no deposits, no wine club management or recurring shipments, no cart, no age verification at checkout, and no shipping rules by destination. Pair Anticode with a store platform for sales and the club, and a booking tool if you sell many places per tasting.

Questions people ask

Can visitors book tastings online?

Yes. The booking calendar takes one booking per slot up to 120 days ahead, which suits private tastings and tours. For many places per session, link to a booking tool.

Can I run a wine club on Anticode?

You can describe tiers and point a button at your payment link, with the tiers listed at your provider, but member records, allocations and recurring shipments need a store platform.

Does the site need an age gate?

That depends on the law where you sell. Anticode pages can show a written age notice; verified checks belong at checkout in your store platform.