A massage therapist website that sets clear expectations
Clients booking a massage want to know which kind suits them, how long it lasts, what it costs and when they can come. They also want to know what will happen in the room. A massage therapist website that answers both, plainly, gets more first bookings and fewer awkward questions.
Describe the massage, not the mood
Many massage sites describe every treatment with the same words: relaxing, restorative, holistic. A first-time client can't tell deep tissue from sports massage from that. Describe each type by what you actually do, who usually books it and how it might feel, then give the durations you offer with a price for each.
| Massage | What happens | Usually chosen by | Durations |
|---|---|---|---|
| Swedish | Long, flowing strokes with light to medium pressure | First-timers, stress and general tension | 60 or 90 minutes |
| Deep tissue | Slower, firmer work on specific areas | People with persistent tightness in the back, neck or shoulders | 60 or 90 minutes |
| Sports | Focused work around training or an event | Runners, gym users, team players | 30 or 60 minutes |
| Pregnancy | Side-lying with support cushions | Clients after the first trimester, depending on your training | 60 minutes |
Say whether the time includes the consultation and dressing, so a 60-minute booking doesn't surprise anyone with 50 minutes on the table.
Expectations, consent and conduct
This section matters more for massage than for most services, and it's often missing. A short "What to expect" page reassures new clients and sets boundaries in a professional way:
- How the session starts: a few questions about health and what the client wants worked on.
- What to wear, how draping works and that the client can stay partly clothed.
- That pressure can be changed at any time, and the client can stop the session.
- Your professional boundaries, stated calmly: the services you offer and the ones you don't.
- Your training, membership of any professional association and insurance.
Intake: what to ask online and what to ask in person
An intake step before the first visit saves time on the day. Keep the online version short: contact details, the area of concern, whether the client is pregnant, any recent injury or surgery, and anything else they'd like you to know. Anticode's plain contact form (name, email, one message box) can carry this if the questions sit above the box; a separate field for each needs a custom form tied to a site function (up to 30 plain-text fields) or a form built as an app, both sending through the same pipeline. Detailed health history is often better taken in person, where you can ask follow-up questions. Whatever you collect, collect only what you'll use.
Anticode saves form submissions sealed at rest and can email each one to you. A site that collects data can't be published until the account owner and the person publishing have two-factor sign-in turned on, which is a sensible rule for health details. The legal pages Anticode drafts describe what the forms collect; treat them as a starting point and check they fit where you practise.
Studio, clinic or mobile
If clients come to you, give the address, parking, access (stairs, lift, step-free) and how to find the room in a shared building. If you travel, say which towns or postcodes you cover, whether there's a travel charge and what you bring (a table, linen, oils). A mobile therapist's homepage should show the service area before anything else, because it's the first thing that rules a visitor in or out.
Gift vouchers
Massage is a common present. A vouchers page with a buy button pointing at your payment link from Stripe Payment Links, PayPal or another provider lets buyers pay without a call. An account has one payment link, so for several values or treatments, point it at a product list at your provider. Say how the voucher arrives, how long it's valid and how to book with it. Anticode doesn't generate or track voucher codes, so keep a simple list yourself.
Mistakes to avoid
- Health claims you can't support, such as treating a medical condition. Describe what massage involves and let clients decide.
- Photos that look like a hotel spa if you work from a treatment room above a shop. Show the real room.
- No durations, or prices only for the shortest session.
- Asking for full medical history in a public web form.
Building it with Anticode
Describe the practice in a sentence: "a massage therapist in Brighton offering deep tissue and sports massage, with online booking, an intake form and gift vouchers". The Architect asks up to three questions and shows a plan; choose the booking calendar, contact form, payments and FAQ as must-haves. Organic (Figtree) suits a calm practice, Editorial (Geist) a clinic-style one. The booking calendar offers six fixed times a day over the coming days (Mondays skipped) and lets one client take each slot; you confirm each booking yourself. Ask in a sentence for a "What to expect" page and it's added to the same site.
What it won't do
- No deposits or cancellation fees collected at booking. Use a payment link if you need to charge in advance.
- No calendar sync or reminders, so copy bookings into your own diary.
- No room or therapist rotas for a multi-therapist clinic.
Questions people ask
Should a massage therapist put prices online?
Yes, with the duration next to each price. Clients compare on both, and a clear menu cuts down on messages asking what things cost.
What should a massage intake form ask?
Contact details, the area of concern, pregnancy, recent injuries or surgery, and an open question. Take a fuller history in person if you need it.
Can I take bookings if I'm a mobile therapist?
Yes. State the area you cover clearly so people outside it don't book, and take the address when you confirm. The booking form itself asks for a name, phone number and email with the day and time.