A med spa website that leads with facts and the consultation
People considering an aesthetic treatment do a lot of reading before they book. They want to know what a procedure involves, who will hold the needle or the laser, what recovery looks like and what it costs. A med spa website earns their trust by answering those plainly and by making the consultation, not an instant purchase, the next step.
Why the consultation is the real product
Most clinic treatments, from injectables to skin boosters and laser resurfacing, should start with an assessment: medical history, suitability, expectations, and a cooling-off period before anything is done. A site that sells a syringe of filler like a pair of trainers sends the wrong signal to both clients and regulators. Build every treatment page so that its main button leads to a consultation, and say on the page what that consultation covers, how long it takes and whether its fee comes off the treatment.
Treatment pages written as information, not adverts
Each treatment deserves its own page with the same honest structure. Visitors comparing clinics read several of these in a row, so consistency helps them, and it helps you keep every page factual.
| Section | What to write |
|---|---|
| What it is | The procedure in two or three plain sentences, without brand names you aren't allowed to advertise. |
| Who performs it | The role of the practitioner (nurse, doctor, dentist, aesthetician) and who prescribes, where a prescription is involved. |
| What happens on the day | Numbing, duration, what it feels like, when people usually go back to work. |
| Who it isn't for | Common reasons you'd decline or postpone treatment, such as pregnancy or certain medications. |
| Risks and side effects | The usual ones in neutral language, and what to do if something feels wrong. |
| Price guidance | A starting figure or a range, and whether the consultation fee is deducted. |
In Anticode these suit a treatments CMS collection with a field for each row above. Every entry gets its own page at /treatments/<slug>, the list page shows them all, and the clinic manager edits copy in the dashboard rather than asking for a rebuild.
Credentials people actually check
In aesthetics, the question "who is doing this to my face?" matters more than the décor. Give each practitioner a profile with their professional title, registration body and number where one exists, the treatments they perform, and a real photo taken in the clinic. Link to the public register so a visitor can check for themselves. If a doctor or independent prescriber oversees treatments that need a prescription, say who, and how the prescribing consultation works.
Wording, photos and regulation
Advertising rules for cosmetic procedures and prescription-only medicines are strict in many countries, and they change. They can cover naming specific products, before-and-after photographs, promotional offers, and claims about results. The clinic owns its regulatory wording; check it against the rules where you practise rather than relying on any website builder. Anticode's design gate blocks stock AI phrases from publishing, which helps with tone, but it isn't a compliance review.
- Avoid time-limited discounts on medical treatments; they can push people into a decision that should be considered.
- If you show before-and-after images, use your own, with written consent, and say what treatment and how many sessions they reflect.
Pre-care and aftercare pages
Good aftercare pages reduce worried phone calls and show clients you'll still be there after the payment. Write one per treatment family: what to avoid in the first day or two (exercise, heat, make-up, alcohol, depending on the treatment), what's normal, what isn't, and a phone number or contact route for concerns. Put the pre-care version on the consultation confirmation, so people arrive having stopped the right products. These pages also work well as a second CMS collection linked from each treatment.
Building it with Anticode, and the deposit question
Describe the clinic in a sentence or two: your town, the treatments, who performs them and that consultations come first. The Architect may ask which treatments to prioritise or what the look should be; the Luxury (Jost) or Organic (Figtree) design systems suit a calm clinical brand, with one restrained action colour such as teal or black.
For consultations, Anticode's booking calendar asks for the service, day, time, name, phone and email, takes one booking per service per slot, and refuses dates in the past or more than 120 days out. It doesn't take deposits. Many clinics ask for a consultation deposit to cut no-shows; with Anticode the route is a payment link from Stripe, PayPal or another provider, sent or shown after the booking, and reconciled by hand. If an upfront deposit at the moment of booking is essential to you, pair the site with a clinic booking system that handles it and link to that instead.
Because the site collects names and phone numbers, Anticode won't publish it until the account owner and the person publishing have two-factor sign-in on. It also writes a starting Privacy Policy and Terms from what the site collects, which you should adapt. Related reading: dental practices and day spas.
Where Anticode falls short for a clinic
- No deposits at booking and no card storage; payment links only, matched to bookings by you.
- No medical history forms. Booking forms have fixed fields and there are no file uploads. Keep health questionnaires in your clinical or consent software.
- No client records, consent forms or photo storage. Those belong in dedicated clinic software.
- No calendar sync or staff rotas, so practitioner diaries stay in your main system.
- No compliance check of treatment claims or advertising wording.
Questions people ask
Can clients pay a deposit when they book a consultation?
Not inside the booking. You can show or send a payment link from your own provider after the booking, or use a clinic booking system that takes deposits and link to it.
Can I put a medical questionnaire on my med spa website?
The built-in forms have fixed fields, and health data is better kept in clinical software. A custom form (up to 30 plain-text fields) or an app-built form can ask extra questions, but keep it to what you need before the consultation.
Should a medical spa website list prices?
A starting price or range per treatment helps people decide whether to book a consultation. Say that the final figure follows the assessment.
Can I show before-and-after photos?
You can show your own photos in a CMS collection whose image field holds their hosted addresses (they appear in that collection's section and pages), or by uploading them to an app build. Whether and how you may use them depends on the advertising rules where you practise, and on each client's written consent.