A flooring company website that turns browsing into a measure-up
People shopping for a new floor compare materials, a rough price per square metre and how long the fitting will take, then book someone to come and measure. A flooring company website should make that comparison honest and the home measure easy to book. Anticode's booking calendar suits measuring visits; the final quote still comes from you.
The questions behind a flooring search
A homeowner rarely arrives knowing whether they want engineered oak or luxury vinyl tile. They arrive with a room and a problem: a kitchen that floods, a dog that scratches, a rented flat that needs something quick, a hallway that takes a beating. The site's first job is to translate those situations into materials, and only then to sell a fitting.
- Which material suits my room? Kitchens and bathrooms need water resistance; stairs and hallways need wear resistance; bedrooms can take carpet.
- Roughly what will it cost? A price band per square metre, supplied and fitted, with what's included.
- How long will the room be out of use? Fitting days, whether furniture has to move, and drying or acclimatisation time for some materials.
- What happens underneath? Subfloor preparation, levelling, underlay and removing the old floor are where surprise costs come from.
Material pages that answer, not just show
Give each flooring type its own page rather than one long gallery: solid wood, engineered wood, laminate, luxury vinyl tile and plank, sheet vinyl, carpet, natural fibre, tiles, and resin or polished concrete if you fit them. On each, say where it works and where it doesn't, how it feels underfoot, how it copes with underfloor heating, and what looking after it involves. A short paragraph that says laminate isn't the right call for a family bathroom earns more trust than a photo of a showroom.
In Anticode these suit a CMS collection called floors with fields for material, best rooms, price band, fitting time, underfloor heating suitability and care notes. Each entry gets its own page at /floors/<slug>, and you can add a new range in the dashboard without rebuilding the site. A second projects collection holds finished jobs: room, material, area and a few real photos taken in daylight.
Price guidance per square metre
Flooring buyers expect a starting figure. Publish bands per square metre for each material, split into supply only and supply and fit, and list what changes the price: subfloor levelling, removing and disposing of the old floor, stairs (usually priced per step), door trimming, thresholds and skirting. State whether figures include tax. A visitor who can do rough sums before you arrive is a better-qualified lead.
If you want visitors to get a ballpark figure, Anticode can run a small formula on a custom form. The visitor enters room length and width, sends the form, and the thank-you page shows an estimated area and a price range (formulas work on numbers only, so give ranges for each material in the message), alongside a reminder that the real quote follows the measure. The page runs no scripts, so nothing is calculated as they type; the figure appears after they send it. A quote calculator app is the alternative if you want live numbers, with the estimate kept in the visitor's browser.
Booking the measure-and-quote visit
The home measure is the action the whole site points to. Anticode's booking calendar lets a visitor choose a service, a day and a time, and give their name, phone and email. Set up "Home measure" as a service, and two customers can never take the same day and time. The times are fixed, six a day from 09:00 to 17:30 with Mondays skipped, and you confirm each visit yourself. If you have two estimators covering different areas, a service per area keeps their diaries apart.
The built-in booking form has fixed fields, so it won't ask for the rooms or the postcode. Put a line under the calendar saying you will phone to confirm and ask about the rooms then, or use a custom form for a fuller request (rooms, approximate area, current floor, preferred material, timing). Customers can't attach photos to either form; ask for them by email after the booking if they help.
Showroom, care guides and aftercare
If you have a showroom, give it its own section with opening hours, parking and whether samples can be borrowed. Care guides are worth writing properly: how to clean oiled wood versus lacquered, what to avoid on vinyl, how long before furniture goes back on a newly fitted floor. They answer the calls you'd otherwise take, and they show you know the materials. A care-guides CMS collection keeps them tidy, one page per material.
Mistakes generic generated flooring sites make: one hero image of a perfect oak floor, a list of materials with no guidance, and a "Get a free quote" button that leads to a blank message box. Replace each with a real job, a recommendation and a booking.
What to pair Anticode with
- No online shop for flooring by the box. Anticode has no inventory or shipping; if you sell materials for self-fitting, link to a store platform.
- No deposits. Take a deposit after the quote with a payment link from your own provider, such as Stripe Payment Links or PayPal.
- No calendar sync. Bookings live in Anticode's calendar and arrive by email; copy them into your job diary.
- No file uploads. Room photos and plans have to come by email.
Questions people ask
Should a flooring company show prices online?
Yes, as bands per square metre for each material, with what's included and what costs extra. A firm quote can still follow the measure.
Can customers book a home measure on the site?
Yes. Set up a home measure service on Anticode's booking calendar; each slot takes one booking, up to 120 days ahead.
Can the site estimate the cost of a room?
A custom form with a formula can show a rough area and price on the thank-you page after the visitor sends their room sizes. It doesn't update live as they type.
Can customers upload photos of their room?
No. Anticode's forms don't take file uploads, so ask for photos by email after the booking.