A nutritionist website that shows who you help and how a consultation works
People looking for nutrition help usually have a specific reason: a diagnosis, a sport, pregnancy, a child who eats five foods. A nutritionist website works when it says which of those you specialise in, proves you're qualified to help, and shows exactly how the first consultation runs, without promising results food can't guarantee.
Specialisms first, philosophy later
Generic sites open with a line about nourishing your body. Visitors scroll past it looking for their situation. Lead instead with three to six specialisms, each linking to its own short page: who it's for, what you typically work on together, how many sessions people usually need, and whether you work alongside a doctor or other clinician. Examples: digestive health, sports performance, pregnancy and postnatal nutrition, children's feeding, menopause, managing a diagnosed condition alongside medical care.
A specialism page is also where search traffic arrives, so write it in the words people use. "Help with fussy eating in young children" will be found; "paediatric nutritional optimisation" won't.
Qualifications and titles
Titles in this field mean different things. In many countries "dietitian" is a protected title that requires registration with a regulator, while "nutritionist" and "nutrition coach" may be voluntary registers or not regulated at all. Visitors increasingly know this. Be precise about your own title, your degree or training, the register you're on with a link to it, and your insurance. If you're a coach rather than a registered clinician, say what you do and don't do, and when you'd refer someone to their doctor or a dietitian. That honesty earns more trust than borrowed authority.
Claims to keep out of your copy
- Promises of a set amount of weight lost, or of results that are certain.
- Statements that a diet or supplement treats, cures or prevents a disease, which health-claim rules in many places restrict.
- Before-and-after body photos without context or consent.
- Advice to change prescribed medication.
Your wording is your responsibility; check it against the advertising rules and professional guidance where you practise. Anticode's design gate blocks stock AI phrases and placeholder text before publishing, which removes the empty wellness filler, but it doesn't assess health claims.
How consultations and programmes fit together
| Offer | How visitors take it up |
|---|---|
| Free discovery call | Booking calendar, one booking per slot: service, day, time, name, phone, email. |
| Initial consultation | Booking calendar as a separate service; you send the video link or address in your confirmation. |
| Follow-up sessions | Booking calendar, or arranged at the end of the previous session. |
| Programmes and packages | A payment link from Stripe, PayPal, Gumroad or Lemon Squeezy, with what's included listed beside the button. |
| Meal plans or guides | The same payment link: an account has one, so if you sell programmes and guides, point it at a product list at a provider that delivers digital files, such as Gumroad. |
The booking calendar refuses dates in the past or more than 120 days ahead and doesn't sync with your other calendars. It offers six fixed times a day (Mondays skipped), so check each booking against your diary and confirm it yourself. Payment links aren't tied to bookings; if a programme includes consultations, send the client a booking link after they've paid. The guide to selling coaching packages walks through the sequence.
The intake questionnaire
Most nutrition professionals want a questionnaire before the first session: goals, medical conditions, medication, allergies, typical eating, activity. Anticode's booking and contact forms have fixed fields, so this needs a custom form tied to a site function (up to 30 plain-text fields) or an app build. Either can ask the questions you choose and reaches you through the same submissions inbox, sealed at rest. Ask only what you'll use, explain why you're asking, and say who will read it. There are no file uploads, so food diaries and test results should be shared another way. Because the site handles personal data, Anticode won't publish it until the account owner and the person publishing have two-factor sign-in on, and it drafts a starting Privacy Policy you should adapt for health information.
Building it with Anticode
Start with a sentence such as "a registered nutritionist working online and in Leeds, specialising in gut health and sports nutrition, with discovery calls and a 12-week programme". The Architect will ask where the gaps are. Organic (Figtree) suits a warm practice; Technical (IBM Plex Sans) suits a sports or clinical focus. If you write recipes or articles, a CMS collection gives each its own page. Related verticals: personal trainers and coaches.
Limits
- No client portal, meal-plan app or progress tracking for clients on the published site.
- No recurring billing inside the site. Use a subscription link from your payment provider if you sell monthly support.
- No video calls. Send meeting links yourself.
- No review of health claims or professional compliance.
Questions people ask
Can clients pay for a programme on my nutritionist website?
Through a payment link from your own provider. Anticode doesn't link the payment to a booking, so send a booking link once they've paid.
Is a dietitian website any different?
The structure is the same, but a registered dietitian should show the regulator's register entry prominently, since the title is protected in many countries.
Can I send an intake questionnaire through the site?
Yes, as a custom or app-built form whose answers reach your submissions inbox. Keep it short and explain how you store the answers.