A therapist website that feels calm and makes the first step small

Write about your approach as you'd say it in the room

Many therapy sites list modalities like a menu: integrative, person-centred, CBT, psychodynamic, EMDR. Those words matter to some readers, but most people don't know what they mean. Explain what working with you is actually like: "We'll talk at your pace. Some weeks we'll focus on what's happening now, others on patterns that go further back." Then name the modality, with a sentence on what it involves.

Write specialisms in the words people use when they search: anxiety, low mood, grief, relationship difficulties, trauma, work stress, neurodivergence, life after a diagnosis. Say who you work with (adults, young people, couples) and, if it helps, what you don't work with so people can find the right help sooner.

The practical page people need before contacting you

Fees

Your fee per session, any concessions or sliding scale, how many concession places you hold, and your cancellation policy.

Format

Session length, frequency, in-person, online or by phone, and the location if in person (with a note on accessibility and how private the entrance is).

Availability

Whether you currently have space, roughly when, and whether there's a waiting list. Update it; nothing is more discouraging than enquiring and finding you're full.

Qualifications and membership

Your training, the professional body you belong to and your registration or membership number where one exists, so people can check it.

Confidentiality

In a sentence or two, what confidentiality means in your practice and its usual limits.

A free consultation that's easy to book

A short, free introductory call lowers the barrier more than any other single thing. Anticode's booking calendar fits a solo practice well: it shows the coming days, takes one booking per slot so nobody gets double-booked, and refuses dates in the past or more than 120 days out. It offers six fixed times a day (Mondays skipped) and you can't limit it to a few slots, so confirm each booking yourself and say on the page how soon you'll reply.

It doesn't sync with your calendar, take deposits or handle a group practice's rota. For ongoing sessions, most therapists arrange times directly with the client once they've decided to work together.

A discreet contact form

Some people would rather write than book. Keep the form minimal: name, how they'd like to be contacted, whether it's OK to leave a voicemail or send an email, and an optional short message. The standard contact form has name, email and a message; the extra questions need a custom form tied to a site function. Say clearly that they don't need to explain everything yet, and that the form isn't monitored around the clock. The contact form design guide has more on writing labels that put people at ease.

Anticode saves submissions sealed at rest (AES-256-GCM) and can email you that a message has arrived. Because the site collects personal data, it can't be published until the account owner and the person publishing have two-factor sign-in on, and there's an access log of recent reads, exports and deletes. Avoid sending enquiries to chat tools shared with other people.

Crisis signposting

A calm design and words that aren't stock

Generic generated therapy sites share a look: a misty forest, a pebble stack, and phrases like "your journey to healing starts here". A photo of you, your actual room and plain writing in your own voice feel far more human. Organic (Figtree) with a green or teal action colour, or Editorial (Geist) with generous line spacing, both give a quiet, readable page. Anticode's design gate checks reduced-motion support and visible focus, which matters for anxious visitors and anyone using a keyboard.

What Anticode doesn't do

• No client notes or records. Keep notes in a system built for confidential clinical records.
• No video sessions. Link to the video platform you use.
• No invoicing or session packages. A payment link from your provider can take a fee, but nothing tracks sessions.
• Legal pages are a start, not advice. Anticode drafts a Privacy Policy and Terms from what the site collects; adapt them to your own practice.

Questions people ask

Should a therapist website list fees?

Most people want to know before they get in touch. A clear fee, plus any concessions, saves an awkward first conversation.

Is the contact form private enough for a therapy practice?

Submissions are sealed at rest, and publishing needs two-factor sign-in for the account owner and the person publishing. Still, invite only brief messages and keep clinical details out of web forms.

Can I show whether I have space for new clients?

Yes. Add an availability line and change it in the visual editor or with a change request when your caseload changes.