An HVAC company website split into repairs, servicing and installs
A homeowner whose boiler has failed in January and one planning a heat pump next year are looking at the same site with completely different needs. An HVAC company website works best when it splits those journeys early: emergency repairs, routine servicing and new installations, each with its own clear next step.
Three jobs, three doors
Put three equal entry points near the top of the homepage. Each leads somewhere different and asks for different things.
| Journey | Visitor's state | Next step on the site | What to collect |
|---|---|---|---|
| Breakdown or repair | Cold house, no hot water, urgent | A tap-to-call number and today's response times | Nothing online; take details by phone |
| Annual service | Planned, price-conscious | Pick a slot in the booking calendar | Address, appliance make and model, access notes |
| Installation or replacement | Researching, comparing quotes | A quote request form | Property type, current system, rooms, budget, timing |
The emergency page
Say clearly whether you offer emergency call-outs, when, and in which area. Explain how call-out charges work and what's included in the first hour, without quoting amounts that change. Add the safety basics a frightened customer needs before you arrive: if they smell gas, leave the property and call the national emergency number for their country, not you first. Mark the page with your working hours so nobody waits for a call-back that won't come until Monday.
Servicing that books itself
Annual boiler, furnace and air-conditioning services are the steady work that keeps an HVAC business going, and they're easy to book online. Anticode's booking calendar shows the coming days so customers can pick a date, refuses dates more than 120 days ahead and won't let two customers book the same slot. Its six daily times are fixed (Mondays skipped), and you confirm each booking. The booking form takes the service, day, time, name, phone and email; collect the appliance make and model and any access notes when you confirm, so the engineer brings the right parts. A short line on what a service includes (flue checks, combustion analysis, cleaning, a written record) answers the question that drives most price comparisons.
Service plans
Plans that bundle an annual service with priority repairs suit customers who'd rather spread the cost. Describe each plan's cover, exclusions, waiting period and how to cancel, then point the sign-up button at the account's one payment link, from Stripe Payment Links, PayPal or another provider, set up as a subscription or opening a page that lists your plans. Payment and renewals happen with that provider. Anticode doesn't keep a register of plan holders, so check new subscriptions in your provider's dashboard and add them to your job system.
Installation quotes
Replacement boilers, heat pumps and air conditioning are high-value, researched purchases. A detailed quote form pre-qualifies the job: property type and age, number of bedrooms and bathrooms, current system and fuel, where the existing unit is, whether there's outdoor space for a heat pump unit, and the timescale. With that many questions, make it a custom form tied to a site function (up to 30 text fields) so each gets its own field; submissions arrive through the form pipeline. The site function can also run a small formula over numeric fields when the form is sent and show a guide figure on the thank-you page, a simple quote calculator whose arithmetic you set. Connectors can pass quotes to Slack, Google Sheets or HubSpot, along with every other form the site sends.
Accreditations and trust
- Registration numbers for the schemes that cover your work, such as gas or refrigerant handling, with a link to the scheme's public register so customers can check.
- Manufacturer accreditation if you're an approved installer, and what that means for warranty length.
- Insurance and any workmanship guarantee in plain terms.
- Real photos of your vans, team and recent installations. Stock photos of a smiling engineer are easy to recognise.
Building it with Anticode
Describe the business in a sentence, for example "a heating engineer in Derby doing boiler repairs, annual servicing and heat pump installs, with service plans". The Architect asks up to three questions and shows the plan; choose the booking calendar, contact form, pricing and payments as must-haves, with Services, Book and Contact pages. Technical (IBM Plex Sans) or Swiss (Inter Tight) give a clear, practical look; a blue or orange action colour reads well for a trade. Published pages need no scripts, so the call button works on any phone. See plumbers and electricians for neighbouring trades.
Limits
- No dispatch or job tracking. Anticode doesn't assign engineers or show arrival times.
- No service reminders. It won't email customers when their service is due; use your job software or an email tool.
- No engineer rotas or calendar sync in the booking calendar.
- No plan management: subscriptions live with your payment provider.
Questions people ask
Can customers book a boiler service online?
Yes. Put the booking calendar on a Book page, and take the appliance details when you confirm each booking by phone or email.
Can I sell service plans from the website?
Yes, through the site's payment link, set up as a subscription with your own provider. Payments and renewals are handled there, not by Anticode.
Should an HVAC website show prices?
Show prices for fixed jobs such as an annual service. For installations, explain what affects the price and offer a quote form.