A speech therapy practice website that explains the assessment
Parents worried about a child's talking, and adults recovering their speech after a stroke, arrive with very different questions but the same uncertainty: is this the right therapist, what happens first, and what will it cost. A speech therapy practice website should answer by age and need, explain the assessment in detail, and make the first booking simple.
Who you help, organised the way families search
Most visitors think in terms of their own situation, not therapy terminology. Organise your services so a parent can find their child and an adult can find themselves:
- Under-fives: late talking, unclear speech, difficulty understanding, early social communication.
- School-age children: speech sounds, language for learning, stammering, support for reading and writing alongside school.
- Teenagers: social communication, stammering, voice.
- Adults: speech and language after stroke or brain injury, progressive conditions, voice problems, stammering.
- Swallowing, if you're trained and insured to work with eating and drinking difficulties.
Be just as clear about what you don't see, and where people should go instead. A parent who learns in two minutes that you don't work with under-threes is grateful, not lost.
The assessment, explained for a worried parent
The first appointment is the biggest unknown. Describe it concretely: where it happens (clinic, home, nursery, school or online), how long it lasts, what you'll do with the child (play-based activities, picture tasks, listening), what you'll ask the parent, and what they receive afterwards, such as a written report with recommendations and a therapy plan if one is needed. Say how long the report takes. Mention that a child may be shy or have an off day, and that you allow for it. For adult clients, explain what happens if they're also under a hospital or community team, and how you share information with consent.
Fees and funding notes
Families comparing private therapy with state or school provision want straight answers. List the fee for the assessment, the report, and therapy sessions, plus any travel charge for home or school visits. Then add a short, factual funding note: whether you're registered with insurers that cover therapy, whether some families use personal or education budgets where those exist, and that you can work alongside, not instead of, publicly funded services. Avoid promising that any funding will be approved; that decision belongs to the funder.
The parent questionnaire
Many therapists send a case history form before the assessment: development milestones, languages spoken at home, hearing tests, concerns from nursery or school. Anticode's standard booking and contact forms have fixed fields, so this questionnaire needs a custom form tied to a site function (up to 30 plain-text fields) or an app build. Either can carry the questions you set and sends answers to your Anticode submissions inbox, sealed at rest. Keep it focused, because you're collecting information about a child: ask what you'll actually use before the first session, and leave the rest for the appointment. There are no file uploads, so previous reports from schools or hospitals need to come by another secure route.
Anticode won't publish a site that collects personal data until the account owner and the person publishing have two-factor sign-in on. It also drafts a starting Privacy Policy from what the site collects; adapt it to say how you store children's information and for how long.
Booking the initial assessment
For a sole practitioner, Anticode's booking calendar handles initial assessments: set "Child assessment" and "Adult assessment" as separate services. It asks for the service, day, time, name, phone and email, and stops two families booking the same slot. Ongoing weekly therapy is better arranged directly, because the calendar has no recurring bookings. If you'd rather have a short call before any assessment, offer a free "Initial chat" slot instead and put the assessment booking behind it.
Tone, design and access
Speech and language pages are read by people with communication difficulties and by stressed parents. Short sentences, a clear heading structure and generous text size help both. The Playful (Fredoka) design system can suit a children's practice, used with restraint; Organic (Figtree) works for a mixed or adult caseload. Use your own photos of the therapy room and resources, not generic shots of children. Anticode's design gate checks for visible keyboard focus and reduced-motion support before publishing. Related guides: tutors and therapists.
What Anticode doesn't handle
- No client records, reports or secure document sharing; use your clinical records system.
- No recurring weekly bookings or calendar sync.
- No video consultations; send your own meeting link.
- No invoicing. For one-off fees, a payment link from Stripe or PayPal can sit on the fees page.
Questions people ask
What should a speech and language therapist website say about assessments?
Where and how long, what you'll do with the child or adult, what you'll ask, and what report or plan they get afterwards, with fees.
Can parents upload previous reports?
No. Anticode forms don't take file uploads. Ask parents to send reports by a secure route you already use.
Can I book weekly therapy sessions online?
The calendar takes single bookings, not repeating ones. Use it for assessments and arrange ongoing sessions directly.