A solar installer website that frames savings as estimates and books surveys
Homeowners considering solar ask the same questions in the same order: will it work on my roof, what will it cost, what might it save, are you certified, and what happens on the day. A solar installer website should answer each one honestly, present any savings figure as an estimate with its assumptions shown, and make the home survey the next step.
Why honesty is the selling point in solar
Solar has a history of doorstep pressure selling and optimistic payback promises, and many homeowners arrive wary. Generic generated copy makes this worse with confident claims about slashing bills. The installers who convert well do the opposite: they show the assumptions behind every number, explain what affects the result, and make it easy to get a proper survey without a sales visit. Advertising and consumer protection rules in many places expect savings to be presented fairly; you're responsible for your own wording.
An estimate form built on roof and usage
An online estimate is the most useful tool on a solar site if it's honest about being an estimate. The inputs that matter:
- Postcode or region, for typical sunlight.
- Roof direction and pitch, chosen from simple options, and any shading from trees or buildings.
- Usable roof area, or roughly how many panels might fit.
- Annual electricity use, from a bill, or an estimate by household size.
- Interest in a battery, an EV charger or a heat pump.
- When the household is usually home during the day.
Anticode's standard contact form has fixed fields (name, email and a message), so a form like this is an app build. (A custom form tied to a site function could collect the same answers, but its formula reads numbers only and runs after sending, so it can't work from postcodes or roof directions.) Anticode writes it as a self-contained page that can calculate a likely system size and a range of generation in the visitor's browser from formulas you supply, then send the inputs and their contact details to you through Anticode's form pipeline. The app can't fetch live energy prices or satellite roof data, because apps run with no network access; use your own assumptions and show them. Label the output clearly: an estimate, not a quote, with the assumed electricity price, export rate and system cost written beside it. The quote calculator app page covers the approach.
There are no file uploads, so a homeowner can't attach a bill or a photo of the roof to the form. Ask for the annual usage figure, and request photos when you reply.
Booking the home survey
The survey turns an estimate into a design and a firm price. Anticode's booking calendar can take survey bookings: set up "Home survey" or "Remote roof assessment" as services, one booking per slot, with the service, day, time, name, phone and email. It offers six fixed times a day (Mondays skipped), refuses dates in the past or more than 120 days ahead and doesn't sync with your diary or plan surveyor routes, so for a wide area treat each booking as a request and confirm a time that fits your route. Send bookings and estimate requests to your sales team through a form connector such as HubSpot (which needs an email in the submission) or Slack.
Certifications and guarantees, linked
Homeowners and lenders often check that an installer is certified under the relevant scheme where they live, and that the work comes with an insurance-backed warranty. Show the certification body and your registration number, with a link to its public register, membership of any consumer code you follow, electrical competent-person registration, and the warranties on panels, inverters, batteries and workmanship as separate items. A logo alone isn't enough; a link a visitor can check is.
The installation process, step by step
- Survey: roof, loft, consumer unit and where the inverter and any battery will go.
- Design and quote: system size, panel layout, expected generation, and the full price.
- Permissions and grid: what you handle (planning checks, notifying the network operator) and what the homeowner needs to do.
- Installation day or days: scaffolding, time on the roof, power off for how long.
- Commissioning and handover: certificates, the monitoring app, and how to register for export payments where available.
- Aftercare: who to call if output drops, and servicing.
Finished installs that prove the work
Case studies sell solar better than stock photos of shiny panels. Keep them in an installs CMS collection with fields for town, property type, system size, panels and inverter, battery, a short note on any challenge (a shaded roof, a listed building nearby), and your own photos. Each install gets a page; the list page doubles as proof that you work locally. Only quote a customer's real savings with their consent, and say over what period.
To build it, describe the firm: "a solar and battery installer in Devon, certified, home surveys, an estimate tool and case studies". Technical (IBM Plex Sans) suits the subject, with a gold or green action colour. Since the site collects addresses and phone numbers, Anticode requires two-factor sign-in for the account owner and the person publishing before it can be published. Related: electricians and roofers.
Limits
- No live energy prices, irradiance data or satellite roof analysis in estimate apps; assumptions you supply only.
- No file uploads for bills or roof photos.
- No finance applications or online deposits beyond a payment link from your provider.
- No review of savings claims against advertising rules.
Questions people ask
Can a solar panel company website show savings?
Yes, as an estimate with the assumptions written beside it, such as electricity price, export rate and system cost. A firm figure follows the survey.
Can the estimate tool use satellite roof data?
No. Anticode apps run without network access, so the estimate uses the visitor's answers and your own assumptions.
Can homeowners book a survey online?
Yes, on the booking calendar, one booking per slot, with route planning left to you.