A wedding planner website that turns browsing couples into consultations

Packages couples can tell apart

Most planners offer three levels of help, but name them in ways couples can't compare. Describe each by what you do and when you start:

Full planning

From the start, often twelve months or more out: budget, venue search, every supplier, design, timeline, and the day itself.

Partial planning

For couples who've booked the venue and some suppliers: you fill the gaps and take over the logistics a few months before.

On-the-day coordination

Despite the name, usually starting several weeks before: confirming suppliers, building the timeline, running the rehearsal and the day.

Destination weddings

Planning abroad: local suppliers, legal paperwork guidance, guest travel information, site visits.

For each, say how many meetings are included, whether you attend supplier visits, how many team members are there on the day and for how long. Give a "from" price or explain how your fee is calculated; couples are working to a budget and want to know you're in reach before they get in touch.

Real weddings, written up properly

A "Real weddings" collection is the heart of a planner's site. In Anticode it works as a CMS collection, each wedding with its own page: the couple's first names (with permission), venue, season, guest count, style, the brief, two or three problems you solved, and the suppliers credited by name. Upload the photographer's images, with their permission and credit. Couples searching for a particular venue will find you through these pages, so name the venue in the title.

Mix the weddings you show: a small registry-office lunch alongside the big marquee. Couples look for weddings like theirs, and a portfolio that's all one budget level puts off everyone outside it.

The date check

"Are you free on our date?" is the first question in nearly every enquiry. Put a short date enquiry form on every page: date (or season and year if they haven't set one), venue or region, guest count, the package they're interested in, and their names and email. A custom form tied to a site function can hold those fields. It can't see your diary, but the thank-you page can carry your own message, for example explaining that you take a limited number of weddings each summer weekend and will reply within two working days.

Booking the consultation

Once a couple is interested, a short video or phone consultation is the usual next step. Anticode's booking calendar can take this: set "Initial consultation" as a service, and couples choose a slot. It offers six fixed daytime times (09:00 to 17:30, Mondays skipped), so you can't offer evenings through it; confirm each booking yourself. The form asks for the service, day, time, name, phone and email, and nobody else can take that slot. Bookings can be made up to 120 days ahead. There's no calendar sync, so if a couple books a time you're at a wedding, offer another when you confirm.

When a couple signs, send a payment link for the retainer. Contracts are signed in your usual tool; the site doesn't handle them.

Destination pages

If you plan weddings abroad, give each destination a page: the regions you know, the kinds of venues, the best months, how guests usually travel, and the legal side in outline (many couples marry legally at home and hold a ceremony abroad). Link to official sources for marriage requirements and don't summarise them as certain, because they change.

Style without the clichés

Wedding sites drift towards script fonts, blush pink and soft-focus photos, which makes every planner look the same. Luxury (Jost) or Editorial (Geist) with a black or gold action colour reads as considered. Anticode's design systems use one font family per site, so a calligraphy heading font isn't part of the look. Let the photographs carry the romance. For the couple's own site, see wedding website.

Limits

• No sync with your calendar; the booking calendar is its own diary.
• No contracts, proposals or client planning portal.
• No deposits on the booking form; use payment links.
• No embedded films from your videographer; link to them.

Questions people ask

Can couples book a consultation on the site?

Yes. Set up a consultation service on the booking calendar; it offers six fixed daytime times, each slot takes one booking, and you confirm each one.

Should a wedding planner website show prices?

A starting price or a clear fee model for each package helps couples judge fit before they enquire, and cuts down on mismatched calls.

How do I show real weddings?

As a CMS collection, one page per wedding with the venue, season, guest count, story and credited suppliers and photographer.