A pest control website that starts from the pest the visitor has
People searching for pest control have usually just seen something: droppings behind the cooker, a wasp nest under the eaves, bites after a hotel stay. They search for the pest, not the company. A pest control website works best with a page for each pest that confirms what they're seeing, says how urgent it is and gives a price range, then takes a short inspection request.
One page per pest
Pest pages are where most visitors land and where the sale is made. Use the same structure on each so they're quick to scan and easy for you to keep accurate:
| Section | Example for mice |
|---|---|
| Signs | Droppings, gnawed packaging, scratching in walls at night, a musty smell. |
| How urgent | Act within days: they breed quickly and damage wiring. |
| What treatment involves | Survey, proofing entry points, baiting or trapping, follow-up visits. |
| Number of visits | Typically an initial visit and one or two follow-ups. |
| Price range | A from price for a standard house, and what changes it. |
| How to prepare | Clear access under sinks and in lofts; keep pets out of treated areas. |
Anticode's CMS suits this well: a pests collection with a field for each row gives every pest its own page at /pests/<slug> and a list page linking them all. Typical entries are rats, mice, wasps, bed bugs, cockroaches, fleas, ants, moths, squirrels, moles and birds. Use your own photos of signs and evidence where you can; a clear photo of droppings next to a coin is more useful than an alarming close-up.
Urgency without scaremongering
Generic generated copy in this trade tends towards fear: infestations spreading, health risks, act now. Visitors with a single wasp nest don't need that, and it can read like pressure selling. Be specific instead. A wasp nest near a door can usually be treated the same day or next; bed bugs need preparation and more than one visit; a mole in the lawn is rarely urgent at all. If you offer same-day call-outs, say for which pests and until what time.
Safety notes for pets and children
The first worry for most households is the family and the dog. Each pest page should say what you'll use (traps, baits in locked boxes, sprays, heat or fumigation where relevant), whether people and pets need to leave, for how long, and how to keep pets away from baits. A general safety page can explain your approach: products used by trained technicians in line with the label, and non-chemical options first where they work. Your technicians' certifications and the rules on professional pesticide use where you operate belong on an About page; the business is responsible for that wording.
A short inspection request
Keep the request short, because people fill it in while anxious. Anticode's contact form asks for a name, email and a message, and the page can prompt for what matters: the postcode, the pest you suspect, where you've seen signs and the best time to call. If you'd rather have separate fields, such as the pest, property type and urgency, use a custom form tied to a site function (up to 30 plain-text fields) or an app build; either reaches you through the same submissions inbox. Forms don't take file uploads, so photos of droppings or nests need to come by email or message after you reply.
Route requests to the person dispatching technicians through a form connector: Telegram or Slack for speed, and Google Sheets or Airtable to keep a job list. A phone number belongs beside the form for anyone who'd rather call. Since the form collects personal details, two-factor sign-in is required for the account owner and the person publishing before the site can be published.
Commercial contracts
Restaurants, food producers, warehouses, schools and landlords buy pest control differently: as a contract with scheduled visits, reports and a log they can show an inspector. Give commercial work its own page with what a contract includes (visit frequency, monitoring points, call-outs between visits, written reports, a site log), the sectors you serve and how to request a survey. A commercial enquiry is worth more than a household one, so send it to the sales lead, for example as a HubSpot contact through a connector, which needs an email address in the submission.
Area covered and building it with Anticode
List the towns or postcode districts you cover on every page footer, and say if some areas carry a travel charge. Then describe the business to Anticode in a sentence: "a family pest control company covering Kent, household and commercial, same-day wasp treatments". Swiss (Inter Tight) or Technical (IBM Plex Sans) suit a practical, trustworthy look; avoid red as the action colour if it makes every page feel like an alarm. Related trades: cleaning services and landscapers; the quote request page guide covers the form in more depth.
Limits
- No job scheduling or technician dispatch. Requests arrive by email or connector.
- No customer portal for commercial clients to view service reports.
- No photo uploads on forms.
- No online payment for contracts beyond a payment link from your provider.
Questions people ask
Should a pest control company website show prices?
A from price or range on each pest page helps people decide, with a note on what changes it, such as property size or the number of visits.
Can customers send photos of the pest?
Not through the form, which doesn't take uploads. Ask them to reply to your email or message with photos.
Can I keep pest pages up to date myself?
Yes. Each pest is an entry in a CMS collection you edit in the dashboard, and each gets its own page.