Plumber website: emergency calls and quote requests

The first screen is for the emergency

Write the top of the page for the worst morning someone can have at home. Three things, large and early: the phone number as a tap-to-call link, the hours you take emergency calls ("24 hours" only if you genuinely pick up at 3am), and the towns or postcodes you cover. Then a short line of what to do right now: "Turn off the water at the stopcock, usually under the kitchen sink." That line builds more trust than any slogan.

Be exact about callout charges if you have them. People in a panic still remember being surprised by a fee. If you price emergency visits differently at night or at weekends, say so in a sentence near the number.

Pages a plumbing business actually needs

Services: Name the jobs people search for: leaks and burst pipes, blocked drains, boiler repairs and servicing, bathroom fitting, radiators, water heaters, outside taps. One section or page each, with what's included and what isn't.
Area covered: A plain list of towns, districts or postcode areas, plus a line about travel charges beyond them. A list is easier to scan and to search than a drawn map.
Accreditations and insurance: Any registrations needed for gas or other regulated work in your country, trade association memberships, and public liability insurance. Give registration numbers so customers can check them on the register.
Prices: Typical ranges or starting prices for common jobs, an hourly or half-day rate if you work that way, and how quotes work for larger jobs.
About: Who will turn up: your name, a photo, the van, how long you've worked locally. Customers are letting a stranger into their home.

A quote form that gets you the right details

For non-urgent work, a short form saves both sides a phone call. Ask for what you'd ask on the phone: postcode, type of job, a description, how soon it's needed, property type, and the best time to call. A free-text field is better than a long checklist: the standard contact form (name, email and a message) works if the page prompts for those details, and a custom form tied to a site function can give the key ones their own fields.

Photos help most, and people expect to send them. Anticode's forms take text fields rather than uploads, so ask customers to describe the problem and say they can reply to your email or message with photos. Each submission is saved sealed in your dashboard, can be emailed to you, and can be forwarded to Telegram, Slack or Discord so you see it on your phone between jobs, or into Google Sheets as a simple job list. The quote request process workflow covers following up quickly.

Mistakes generic trade sites make

The number is buried in the footer. On a phone, that's three thumb-swipes away from someone who needed it immediately.
"Serving the whole region." Vague coverage brings calls you can't take and loses the ones you could.
Invented badges and reviews. Logos for schemes you don't belong to, or five-star quotes with no name, are easy to check and hard to recover from.
Stock photos of shiny bathrooms. Real photos of your own jobs, even unglamorous ones, show the standard of your work.
A placeholder phone number left in. Anticode's design gate blocks placeholder text before publishing, but ring your number from the live page anyway.

Building it with Anticode

Describe the business in a sentence ("a plumbing and heating firm in Leeds, emergency callouts and boiler servicing") and the Architect asks the questions that change the site, such as whether you take emergency calls and which areas you cover. A landing page with a Services page and a Contact page is usually enough; add a Pricing page if you publish rates. The Technical design system (IBM Plex Sans) with an orange or blue action colour reads as practical and dependable.

Published pages are plain HTML and CSS with no scripts, so they load quickly on a weak signal in a basement. You can connect your own domain on a paid plan, which looks more established on the side of a van than a builder's subdomain. The site can also be installed on a phone's home screen, which helps regular landlord or letting-agent customers find you again.

Limits worth knowing

No file uploads on forms. Ask for photos by reply email or message instead.
No job scheduling or invoicing. Use your job management software for diaries, quotes and invoices.
No live availability. The site can't show which engineer is free right now; your phone does that.
No automatic reviews. Link to your profiles on review sites rather than copying reviews over.

Questions people ask

Do plumbers still need a website if they get work from directories?

A plumber website is the one place you control the area, prices and contact details. Directories change their rules and fees; your own site and domain stay put.

Should a plumbing website show prices?

Typical ranges or starting prices for common jobs reduce wasted calls. Say clearly when a visit is needed before a firm quote.

Can quote requests go straight to my phone?

Yes. Connect Telegram, Slack or Discord and each submission is sent there once as it arrives, as well as being kept in the dashboard.