A kitchen remodeling website that sets expectations and books the design visit
A new kitchen is one of the biggest purchases a household makes, and homeowners research for months. They browse styles, try to work out what it will really cost, and worry about weeks without a working kitchen. A kitchen remodeling website should help with all three and then book the design consultation, in the showroom or at home, where the sale actually happens.
A gallery organised by style
Homeowners usually know the look they want before they know the brand. Organise finished kitchens by style so they can find theirs quickly: Shaker, handleless, in-frame, modern slab, industrial, country. Within each, show different budgets and room sizes, because a visitor with a small galley kitchen wants proof you do those well too, not only large islands.
In Anticode, use a kitchens CMS collection with fields for style, room size, cabinet finish, worktop, appliances, town, a short note on the brief, and your photos. Each kitchen gets its own page and the list doubles as the gallery. Photograph from the doorway as well as the hero angle, so people can picture the layout, and include close-ups of worktop joins, drawer interiors and hinges; that's where quality shows.
Price ranges, explained instead of hidden
The most-searched question about kitchens is cost, and most company sites dodge it. Giving ranges builds trust and filters out mismatched budgets. Rather than a single figure, show tiers and say what drives the difference:
| Factor | How it affects cost |
|---|---|
| Cabinetry | Rigid or flat-pack carcasses, door style, painted or veneered, in-frame construction. |
| Worktops | Laminate, solid wood, composite, quartz or stone, and the number of cut-outs. |
| Appliances | Supplied by you or by the customer, integrated or freestanding. |
| Layout changes | Moving the sink, gas or walls adds plumbing, electrics and building work. |
| Installation and making good | Strip-out, plastering, flooring, tiling and decorating. |
Put your own typical ranges beside each tier and say what's included. Prices change with suppliers, so keep them in the CMS and review them each season.
The design consultation
Most kitchen companies sell through a design appointment. Anticode's booking calendar handles this: set up "Showroom design appointment" and "Home design visit" as services, so each booking arrives labelled. The form asks for the service, day, time, name, phone and email, and two customers can't book the same slot. The calendar offers six fixed times a day (Mondays skipped), so you can't set showroom hours or appointment lengths; it doesn't sync with your diary, can't assign designers and can't take a design deposit, and you confirm each booking yourself; if you charge one, send a payment link from your provider afterwards.
Before the visit, you'll want more than the booking captures: room measurements, what's staying, budget band, timescale. That's a separate enquiry form: a custom form tied to a site function (up to 30 plain-text fields) or one built as an app, whose submissions reach the same inbox. There are no file uploads, so ask for photos and a rough floor plan by email. Send every booking and enquiry to the sales team through a form connector, such as HubSpot or a shared Slack channel.
Process and timeline, honestly
- Design consultation and a first layout.
- Survey to measure exactly and check services.
- Quote and order, with the lead time for cabinets and appliances.
- Strip-out and preparation: plumbing, electrics, plastering.
- Installation of cabinets, with an estimated number of days.
- Worktop templating and fitting: stone and quartz worktops are templated after the cabinets are in, then fitted later.
- Finishing: tiling, flooring, decoration and sign-off.
Say how long a typical kitchen is without a working sink, and suggest how households manage. That honesty is rare and reassuring.
Brands supplied and guarantees
List the cabinet makers, appliance brands, worktop materials, sinks and taps you supply, ideally as a CMS collection with a sentence on each. Visitors searching for a specific brand will find you, and it signals quality. Then set out guarantees separately: on cabinets, on appliances (from the manufacturer), and on your workmanship, with how long each lasts and who to contact.
Building it with Anticode
Start with a sentence: "a kitchen design and fitting company in Leeds with a showroom, Shaker and handleless kitchens, home design visits". Luxury (Jost) suits a premium showroom; Swiss (Inter Tight) a contemporary fitter. Let photos carry the colour and keep the action colour to black or gold. Bookings collect personal details, so two-factor sign-in is required for the account owner and the person publishing before the site goes live. Related trades: carpenters, interior designers and general contractors.
Limits
- No 3D kitchen planner connected to live product data or prices.
- No file uploads for floor plans or photos.
- No deposits or finance applications; payment links only.
- No calendar sync or designer rota.
Questions people ask
Should a kitchen company website show prices?
Price ranges by tier, with what drives the cost, help homeowners plan and bring in better-matched enquiries.
Can customers book a design consultation online?
Yes, on the booking calendar, with showroom and home visits set up as separate services.
Can customers send a floor plan?
Not through the form, because there are no uploads. Ask them to email plans and photos before the visit.