Anticode Open builder

A lash studio website with clear sets, patch tests and policies

Lash and brow clients book on three things: what each set or treatment looks like, whether they need a patch test first, and what the rules are for infills. Most disputes in this trade come from the last two. A lash studio website that explains them up front, and books the patch test as its own appointment, saves arguments at the door.

Updated · By the Anticode team

"Classic, hybrid, volume" is clear to you and opaque to many clients. For each treatment, give the look in a sentence, who it suits, how long the appointment takes, how long it lasts, the infill interval and the price:

Classic set
One extension per natural lash. Natural, mascara-like look. Suits first-timers.
Hybrid set
A mix of classic and fanned lashes. Fuller and a little textured.
Volume and mega volume
Several fine lashes fanned on each natural lash. Dense, dramatic finish; longer appointment.
Lash lift and tint
Curls and darkens natural lashes, no extensions. Lasts several weeks.
Brow lamination
Sets brow hairs in a brushed-up shape; often with a tint and shape.
Brow shape and tint, henna, threading
Price and time for each, and whether a patch test is needed.

Treatments fit an Anticode CMS collection with fields for name, description, duration, how long it lasts, infill interval, patch test needed and price. Each gets its own page, and adding a new treatment is a dashboard edit.

Patch tests, booked as a real appointment

Tints and lash adhesives can cause reactions, so many technicians and their insurers require a patch test a set time before the first appointment, and again after a gap or a product change. Make this impossible to miss: a line on each treatment that needs one, a short page explaining why, how long it takes and how long before the appointment it must be done.

In Anticode's booking calendar, set the patch test up as its own service. Slots are fixed times (six a day, Mondays skipped), so a short patch test takes a whole slot. The form asks for the service, day, time, name, phone and email. The calendar can't enforce the order of bookings, so it won't stop someone booking a full set without a patch test. Say clearly on the booking page that appointments without a valid patch test will be moved, and check your diary before confirming. Your insurer's terms decide the exact rule; follow those rather than a generic one.

An infill policy clients can actually follow

Infill disputes usually come from vague rules. Write a policy with numbers in it:

  • How many weeks after a full set an infill is still an infill.
  • How much of the set must remain (for example, at least half), and what happens if it doesn't.
  • Whether you infill another technician's work, or charge a removal and new set.
  • What happens if a client arrives with mascara on or lashes not clean.
  • Late arrival, cancellation and no-show rules, and how much notice you need.

Put the policy on its own page, link it beside every Book button, and keep it short enough to read on a phone. If you take a booking fee or deposit, Anticode's calendar can't collect it; send a payment link from Stripe or PayPal after the booking and say on the policy page what happens to it if the client cancels.

Clients judge lash work from photos, and they can tell a stock or borrowed image. Show your own sets in natural light, organised by set type, with the lash map or curl and length noted if you're comfortable sharing it. Keep them in a CMS collection of sets whose image field holds each photo's hosted address, which gives them their own section and pages (photos you upload are used only by app builds), write alt text that describes each set, and Anticode's design gate checks every image has alt text before publishing. Avoid heavy filters: a gallery that looks like the result clients will actually walk out with is the strongest argument you have.

Aftercare

A clear aftercare page protects the set and your reputation. Keep lashes dry for the time your adhesive needs, avoid oil-based products, brush daily with a clean spoolie, no lash curlers, sleep on your back where possible, and book infills on time. Link it from the booking page and the policy page, and include it when you confirm a booking. Brow aftercare (no make-up or heat for a day after tinting or lamination) can share the page.

Building it with Anticode

Describe the studio in a sentence: "a lash and brow studio in Glasgow, classic to mega volume sets, lifts and lamination, patch tests required". Luxury (Jost) or Editorial (Geist) suit most studios, with a pink, black or gold action colour. Bookings collect phone numbers, so Anticode requires two-factor sign-in for the account owner and the person publishing before the site goes live. Neighbouring guides: nail salons and beauty salons.

Limits

  • No deposits or booking fees taken in the booking form; payment links only.
  • No rule that ties a full set to a completed patch test.
  • No calendar sync with salon software, and no recurring infill bookings.
  • No client consultation records; booking fields are fixed and forms don't take file uploads.

Questions people ask

Can clients book a patch test on my lash tech website?

Yes, as a separate service on the booking calendar. The site can't enforce that it comes before the full set, so check bookings before confirming.

Can I take a deposit when clients book?

Not in the booking form. Send a payment link from your provider after the booking and set out the deposit terms on your policy page.

Can a brow bar website show prices for every treatment?

Yes. Keep treatments in a CMS collection with price, duration and patch test fields and edit them in the dashboard.