A pilates studio website for class levels, privates and intro offers
New clients come to a pilates studio website with questions about level, equipment and price: is reformer right for a beginner, which class do I start with, what does it cost to try? Anticode builds a site that answers those well and books private sessions one client per slot. Group classes with several spaces usually need a class-booking tool alongside it.
Answer the beginner's questions first
Experienced clients already know what they want and go straight to the timetable. The people a studio needs to win are newcomers, who arrive nervous about being the least flexible person in the room and unsure what a reformer is. A "New to pilates" page should explain mat and reformer in plain words, which class to book first, what to wear (grip socks or not), how early to arrive, and what to tell the instructor about injuries or pregnancy.
Class types and levels people can place themselves in
"Level 1" and "Level 2" mean nothing to someone who hasn't been. Describe each level by what a person can already do:
| Level | Who it's for | What to expect |
|---|---|---|
| Foundations | Complete beginners, or returning after a long break or injury | Slow pace, lots of set-up explanation, small range of exercises |
| Mixed ability | People who've done a block of beginner classes | Options to make each exercise easier or harder |
| Intermediate | Regular clients comfortable with reformer springs and transitions | Faster flow, more challenging positions |
| Specialist | Pregnancy, postnatal, over-60s or rehab-focused | Adapted exercises, often smaller groups |
The timetable
A weekly timetable of classes, with the day, time, class type, level and instructor, is the page regulars visit most. Keep it in an Anticode CMS collection with those fields, so a cover instructor or a cancelled class is a dashboard edit. The collection gets its own page on the site; link to it from the homepage and the navigation. If you use a class-booking system, each timetable entry can carry a link to that class in the system.
Private sessions: where Anticode booking fits
One-to-one and duet reformer sessions are exactly what Anticode's booking calendar is built for. It shows the coming days, takes one booking per slot for each service, and refuses dates in the past or more than 120 days ahead. List private sessions, duet sessions and a first assessment as separate services. Clients give their name, phone and email; you confirm and ask about injuries before the session.
Group classes: pair it with a class-booking tool
A reformer class with eight beds needs a booking system that counts spaces, runs a waiting list, handles class packs and credits, and enforces a late-cancellation window. Anticode's calendar does none of that: each slot takes one booking. For group classes, use dedicated studio or class-booking software and link to it from the timetable and a prominent "Book a class" button. Anticode then does the parts those tools do badly: the brand site, the beginner pages, instructor profiles and search visibility.
Intro offers and packs
Most studios sell an intro offer for new clients, such as a set number of classes in a few weeks. Put it on the homepage and the beginners page with its terms (who qualifies, how long it lasts, whether it covers reformer and mat). The buy button can point at a payment link from Stripe, PayPal or another provider. If your class-booking tool sells the pack and applies credits automatically, link to its purchase page instead, so the pack shows up where clients book.
Instructor profiles
Clients often follow an instructor rather than a class. Give each one a short profile: their training and certification, specialisms such as pregnancy or rehab, the classes they teach, and a real photo. A CMS collection for instructors keeps profiles current when the team changes.
Mistakes generic sites make for studios
- Stock photos of extreme poses that put beginners off.
- Health claims, such as fixing back pain, that a studio can't support. The business is responsible for its own health wording.
- A timetable as an image, unreadable on a phone and invisible to search.
- No mention of injuries, pregnancy or what to tell the instructor.
Building it with Anticode
Describe the studio in a sentence: "a reformer pilates studio in Cardiff with beginner classes, private sessions and an intro offer, linking to our class booking system". The Architect asks up to three questions and plans the pages. Organic (Figtree) and Luxury (Jost) suit most studios; Swiss (Inter Tight) a clean, modern one. For other studio types, see yoga studios and gyms.
What's missing, in short
- No class capacity, waiting lists or class packs. One booking per slot.
- No memberships or client accounts on published sites.
- No deposits, calendar sync or instructor rotas.
Questions people ask
Can I take pilates class bookings with Anticode?
Private and duet sessions, yes. Group classes with several spaces need a class-booking tool, which you link to from the timetable.
Can I sell an intro offer on the site?
Yes, with a payment link from your own provider, or by linking to the purchase page in your class-booking software.
How should I explain pilates levels?
By what a client can already do and what the class feels like, not by numbers alone.