A coffee roaster website that sells the bean and the subscription
Coffee buyers want to know where a coffee comes from, how it's roasted and what it tastes like, then they want it delivered regularly. A coffee roaster website should treat each coffee as a story and make the subscription easy. Anticode handles the coffee pages, brew guides and wholesale enquiries, and subscriptions can run through a recurring payment link from your provider. Grind choices per order, shipping and stock aren't managed by Anticode.
Each coffee deserves its own page
Specialty buyers read coffee pages the way wine buyers read labels. Give every coffee its own page with the details they look for, and write tasting notes in plain words rather than a list of exotic fruits nobody can taste.
| Field | What to write |
|---|---|
| Origin | Country, region, farm or washing station, producer's name where you can share it. |
| Variety and altitude | Cultivars and growing height, if known. |
| Process | Washed, natural, honey or experimental, and what it does to the cup. |
| Roast | Light, medium or dark, and whether it's roasted for filter, espresso or both. |
| Tasting notes | Three plain descriptors and a sentence on body and acidity. |
| Sourcing | Who you bought it through, what you paid relative to market if you publish it, how long you've worked with the producer. |
| Brew suggestion | Recipe for the method it suits best. |
A coffees CMS collection with those fields gives each coffee a page at /coffees/<slug> and a collection page for the full range. When a lot sells out, change its status in the dashboard and replace it with the next arrival. Be careful with sourcing claims: if you use terms such as direct trade or certified organic, make sure they mean what your buyers expect and, for certifications, that you hold them.
Subscriptions without a shop platform
Subscriptions keep a roastery steady. Anticode sites take payment through a payment link, and Stripe Payment Links can be set up for recurring payments, as can some other providers. There's one payment link per account, and every buy button opens it, so the simplest model is a single plan or a page at your provider that lists a handful: one bag a fortnight, two bags a month, an espresso subscription, a roaster's choice. The buyer subscribes on the provider's checkout.
What Anticode doesn't do is manage the details of each order. There's no grind selection per delivery, no pausing or skipping, no shipping rates or label printing, and no stock tracking. Stripe's checkout can collect the delivery address, and some roasters ask for grind there too if the provider supports extra fields; others send a short custom form after sign-up. Either way, the fulfilment list lives with the payment provider or your own system. If you want a richer subscription experience with a customer account, a store platform with a subscription app is the better fit, and the Anticode site can link to it.
Anticode's template gallery includes Ember & Oak Roasters, a coffee subscription builder in a warm editorial style. It's an app that runs in a sandbox in the visitor's browser: a good starting point for a plan picker that ends at your payment link, and copying it into your project uses no model call.
Wholesale enquiries
Cafés, offices and restaurants are often the larger share of a roaster's volume, and a good enquiry form saves a round of emails. A custom form can ask for business name and type, location, expected weekly volume in kilos, espresso or filter, current supplier, equipment (and whether they need machines or training), and when they want to start. Send each enquiry to HubSpot for follow-up or to a Slack channel through a connector. Describe what wholesale customers get: training, equipment support, menu help, minimum orders and delivery frequency.
Brew guides and café locations
Brew guides are useful content and bring searchers in: a guide per method (V60, AeroPress, cafetière, moka pot, espresso at home) with dose, grind, water temperature, time and what to adjust if it's sour or bitter. If you run cafés, give each its own section with hours, address and a link to a map, and a note on which coffees are on the grinder this week.
Limits
- No cart or multi-item checkout on the site: one payment link per account.
- No grind options, pausing, skipping or shipping inside Anticode.
- No stock or roast schedule management.
- No customer accounts for subscribers to manage their plan; they use the provider's own customer pages where available.
Questions people ask
Can I sell coffee subscriptions on an Anticode site?
Yes, through a recurring payment link from a provider that supports them, such as Stripe Payment Links. Grind, pausing and shipping are handled outside Anticode.
Can customers buy several coffees in one order?
Not in a cart on the site. There's one payment link per account; for mixed orders, link to a store platform.
Is there a coffee template?
The template gallery includes Ember & Oak Roasters, a coffee subscription builder you can copy into your project and adapt.
Sources
- Stripe Docs: Payment Links, checked