Florist website: bouquets, delivery and weddings

What flower buyers need to know

Most online flower orders are gifts. The buyer often isn't in your town and is ordering for someone who is, so the questions come in a fixed order: does this florist deliver to that address, can it arrive on the day, what does each bouquet look like at each size, and how do I add a card message. A florist site that answers those four quickly gets the order; one that opens with a long story about the shop loses it to a national relay service.

Delivery areas and cut-off times

Write the delivery rules as a short, scannable block on every bouquet and on its own page:

Areas covered, by town or postcode district, and whether delivery costs more further out.
The same-day cut-off time, and which days you don't deliver.
Busy days such as Valentine's Day and Mother's Day, when you may only deliver on the day itself, with no timed slots.
What happens if nobody's in: a safe place, a neighbour, or a return to the shop for collection.
Collection from the shop as an option, with opening hours.

Anticode shows this information; it doesn't enforce it. The site won't stop someone paying for same-day delivery after your cut-off, or to a postcode you don't cover. Say so on the page in plain words and check every order before you make it.

Selling set bouquets with payment links

For a small florist, a short range of set bouquets works better online than a huge catalogue. Photograph each one yourself, show two or three sizes, and name the flowers in season. The site has one payment link per account, from your own Stripe Payment Links, PayPal, Shopify or other provider, and every buy button opens it, so point it at a page at your provider that lists each bouquet and size.

The detail that matters for flowers is what happens at checkout: you need the delivery date, the recipient's address and the card message. Some payment providers let you add custom fields or collect a shipping address on a payment link; check what yours offers. If it can't, ask buyers to send those details through the contact form straight after paying, and say clearly that the order isn't confirmed until you have them.

A seasonal range kept current

Flowers change with the season and supply. Keep bouquets in an Anticode CMS collection with fields for name, sizes, the flowers used, a photo and whether it's available this week. Switching a bouquet off when tulips end is a dashboard edit. Seasonal collections, such as autumn wreaths or Christmas door wreaths, can go in the same way.

Flower subscriptions

Weekly or monthly flowers for homes, offices and restaurants give a florist steady income. Describe each plan (frequency, size, delivery day, how to pause or cancel) and offer the subscription on the same provider page, since the site has only the one payment link. Billing, renewals and cancellations happen with your payment provider. Anticode doesn't keep a subscriber list or a delivery rota, so manage those in your provider's dashboard and your own schedule.

Weddings and events

Wedding work is where the website does its best job, because it's enquiry-led rather than checkout-led. Show real weddings you've done, with the couple's permission, and explain how you work: a consultation, a proposal with a mood board, a minimum spend, a deposit to hold the date. For the enquiry itself, ask for the date, venue, ceremony and reception locations, colour palette, the items needed (bouquets, buttonholes, arches, table centres) and a budget. A custom form tied to a site function, or a form built as an app, can give each its own field and still sends through Anticode's form pipeline.

Mistakes on florist sites

Stock flower photos. Customers expect the bouquet they receive to look like the one they chose.
Delivery details only in the terms page.
A national-relay look and feel that hides what's special about a local florist.
Prices for one size only, with larger sizes revealed at checkout.

When to pair Anticode with a shop platform

Anticode is a good fit when the range is small and much of the work is weddings, events and subscriptions. It isn't a flower shop system:

No cart, so buyers can't add a bouquet, a vase and a card in one order.
No delivery-date picker or cut-off logic. Dates and addresses depend on what your payment provider can collect.
No stock, add-ons or delivery charges by postcode.

If online orders are most of your trade, run the shop on a commerce platform and use Anticode for the brand site, weddings and subscriptions, linking between the two. Build it from a sentence such as "a florist in Bath with a seasonal bouquet range, local delivery details, subscriptions and wedding enquiries"; Organic (Figtree) or Luxury (Jost) suit most florists.

Questions people ask

Can I sell bouquets online with Anticode?

Yes, as set bouquets through the site's payment link, pointed at a provider page listing bouquets and sizes. There's no cart, delivery-date picker or cut-off logic.

How do I collect the card message and delivery date?

Through your payment provider's checkout if it supports custom fields, or by asking buyers to send them through the contact form after paying.

Is Anticode right for wedding flowers?

It suits wedding work well: a portfolio of real weddings, a clear process page and a detailed enquiry form.