A garden centre website that tells visitors what's in this week
Most people check a garden centre's website just before they set off: are you open, is the café serving, have the bedding plants or Christmas trees arrived, and is there anything on. A garden centre website should be an up-to-date guide to the visit. Anticode handles that well through CMS updates and enquiry forms. A full online plant shop with stock and delivery slots needs other software.
The visit starts on the website
A garden centre is a day out as much as a shop. Families come for the café and the play area, keen gardeners come for a particular plant, others come for gifts, pet supplies or Christmas. All of them want the same few facts first: opening hours today, parking, the café's serving times, and whether what they want is in. Put those above everything else, and keep them current.
- Opening hours
- Weekday, weekend and bank holiday hours, with seasonal changes and the café's own hours alongside. Note late openings in December.
- Getting here
- Address, parking, bus routes, accessible parking and trolleys, and a link to a map, since maps can't be embedded.
- Café
- Serving times, whether breakfast stops at a set hour, dietary options, dogs allowed or not, and booking for groups.
- Facilities
- Toilets, baby changing, play area, wheelchair access across the site.
What's in this week
The question a static website can't answer is "have you got any yet?". Seed potatoes in late winter, bedding in spring, tomato plants, bulbs in autumn, real Christmas trees. Answer it with a this-week CMS collection: each entry is a dated update with a headline, what's arrived, what's selling out and a few photos from the benches. Staff can post it from the dashboard on a Thursday, and it becomes its own page with the newest at the top.
Don't try to list every plant. A nursery's stock changes by the hour in spring, and a list that's two weeks out of date sends people on a wasted journey. Name the highlights, say "while stocks last", and invite people to phone to check a specific plant. Plant care pages are different: a care collection with guides such as planting bare-root roses or overwintering pelargoniums stays useful all year and brings searchers to the site.
Workshops, talks and seasonal events
Wreath-making, children's planting clubs, pruning demonstrations, Santa's grotto, plant swaps. Put each in an events collection with date, time, price, age range, places and what to bring. Group events have many places, so Anticode's one-booking-per-slot calendar isn't the right tool for them. Sell paid events through a ticketing service you link to (the site has one payment link per account, so it can't give each event its own checkout) and mark them full when you're at capacity; take free events with a simple sign-up form.
Generated sites for garden centres often lead with an empty glasshouse at sunrise and a strapline about passion for plants. A photo of the café terrace busy on a Saturday, or the Christmas trees just unloaded, tells visitors far more.
Delivery and landscaping enquiries
Bulky items such as compost, paving, sheds, trees and garden furniture often need delivery, and many centres offer design and landscaping too. These are enquiries, not instant orders. A custom form can collect what they want delivered, the address area, access (narrow side gate, steps), preferred days, and contact details. For landscaping, ask about the size of the garden, the work wanted, budget band and timing. Customers can't upload photos of their garden through the form, so ask for them by email.
A connector sends every enquiry to the same places, such as a Google Sheet the yard team checks each morning and a Slack channel; to route delivery and landscaping enquiries to different people, use a webhook that sorts them by form. Each submission is sent once, so check the connection works before relying on it.
Gift cards and the mailing list
Gift cards sell through a payment link from your own provider, or link to the gift card page of your till system if it has one. The newsletter sign-up asks for an email only and can feed Mailchimp or Kit; use it for the moments people care about: first bedding plants, the Christmas opening, the spring show.
What Anticode doesn't run for a garden centre
- No online shop with stock. No cart, live stock, delivery slots or click-and-collect. If you sell online, link to a store platform.
- No till or loyalty card integration.
- No table booking for the café beyond a group enquiry form, and no ticketing that counts event places.
- No embeds of maps, social feeds or videos; link to them.
Questions people ask
Can a garden centre sell plants online with Anticode?
Not with stock, delivery slots or a cart. Use it for the visit and enquiries, and link to a store platform for online sales.
How do I tell people what's in stock?
Post a dated weekly update in a CMS collection with highlights and photos, and invite them to phone about specific plants.
Can people book workshops on the site?
Paid workshops are best sold through a ticketing service you link to, and free ones through a sign-up form. Anticode doesn't count places, so mark events full yourself.