A chiropractor website that explains care plainly

The first visit, step by step

The biggest barrier for a new patient is not knowing what happens. A page that walks through the first appointment removes it:

1. Before you arrive: what to wear, how early to come, and what to bring (a list of medication, any scans or letters).
2. Consultation: questions about the problem, your health history and daily life.
3. Examination: posture, movement and any tests the chiropractor might do, and that you can ask to stop or have a chaperone.
4. Explanation: what the chiropractor thinks is going on, and whether chiropractic care is appropriate or you should see someone else.
5. Treatment, if agreed: what it might involve, and that you can decline any part of it.
6. After: what you might feel, and how follow-up appointments are decided.

Say how long the first visit takes and how it differs from follow-ups. Be honest that not everyone is suitable for treatment, and that you'll refer on when needed.

Claims: describe, don't promise

Health advertising is regulated in many countries, and what a practitioner may say about conditions and outcomes is often narrower than people expect. The clinic is responsible for its own wording. In practice, a careful site describes the conditions people commonly come in with, explains the approach, and avoids promising to cure or treat conditions without evidence the clinic could show. Avoid patient testimonials that read as clinical claims, and before-and-after posture images that imply results. Check your regulator's and your advertising authority's current guidance before you publish.

Fees and registration

Fees

The first-visit fee and follow-up fee, what each includes, and whether you offer care plans or packages. Say how payment is taken and whether patients can claim on health insurance.

Registration

Each chiropractor's name, professional registration number and a link to the regulator's public register where one exists.

Qualifications

Degrees, postgraduate training and any special interests, without implying expertise you haven't been trained for.

Cancellation

Notice needed to move or cancel, and any charge.

Anticode builds a Pricing section or page for fees. Prices on your site are yours to set and keep current.

Booking and the new patient form

Anticode's booking calendar shows the coming days and won't let two patients book the same slot for the same service. List the first consultation and follow-up appointments as separate services. The booking form asks for a name, phone and email with the day and time, which is all you need at that stage. Times are fixed (six a day, Mondays skipped), and you confirm each booking yourself.

A new patient form can save time on the first visit: contact details, GP or doctor, the main problem, how long it's lasted, and a short health checklist. Keep it to what you'll use, and take detailed history in person. A form with separate fields can be a custom form tied to a site function (up to 30 text fields) or an app build, and either sends through Anticode's form pipeline; submissions are sealed at rest. Because the site collects health-related information, it can't be published until the account owner and the person publishing have two-factor sign-in turned on, and a log keeps the last 200 reads, exports and deletes of form data.

Legal pages and privacy

Anticode writes a Privacy Policy and Terms for each site from what the site actually does, including which forms it has. For a health clinic these are a starting point, not legal advice: health data usually carries stricter rules, and your policy should describe how you store clinical records outside the website too. See how to store form data safely.

Common mistakes on clinic sites

• Long lists of conditions "treated", copied from other sites.
• Skeleton illustrations and stock photos of strangers on treatment tables.
• No fees, so patients assume a long, expensive course of care.
• Booking buttons with no mention of when to see a doctor or go to an emergency department instead.

Building it with Anticode

Describe the clinic in a sentence: "a two-chiropractor clinic in Reading with first-visit explanation, fees, registration details, online booking and a new patient form". The Architect asks up to three questions and plans Services, Pricing, Book and Contact pages. Organic (Figtree) and Editorial (Geist) give a calm, clinical-but-warm look; teal or blue works as an action colour. The Critic flags stock phrasing, which helps keep copy factual. Related: physiotherapy clinics and osteopaths.

Limits

• No clinical records system or link to practice management software.
• No practitioner rotas: the calendar is one diary, so a multi-practitioner clinic may need practice software for booking.
• No reminders, calendar sync or deposits.

Questions people ask

What should a chiropractor's website say about treatment?

Describe what happens at appointments and the approach you take, and avoid promising outcomes. The clinic is responsible for following its regulator's advertising guidance.

Should chiropractic fees be on the website?

Yes. First-visit and follow-up fees, what they include and the cancellation policy answer the questions most new patients have.

Is it safe to collect patient details through the site?

Submissions are sealed at rest, and the site can't be published until the account owner and the person publishing have two-factor sign-in on. Collect only what you need, and take detailed history in person.