A video production company website that wins briefs worth taking
Marketing managers and agencies hiring a production company want proof you've made something like their project, a sense of how you work, and a way to send a brief. A video production company website should do those three things and quietly screen out the enquiries you can't serve. Anticode handles case studies as CMS pages and a structured brief form that can route straight to your CRM.
Who is buying, and what they need to see
Your buyer is usually not a film lover. It's a marketing manager with a launch date, an internal comms lead with an all-hands to fill, or an agency producer who needs a crew in another city. They're judging risk: will this company deliver on time, on budget, without embarrassing me? The site should answer with relevant work, a clear process and plain language about money.
That means sorting work by what the client needed, not by your favourite shots. Brand films, product launches, recruitment, training and internal comms, event coverage, social content series, animation. A buyer for a recruitment film wants to see two recruitment films, not a music video.
The showreel, and its limits on this site
Keep the showreel short and current, and cut versions by sector if you serve very different markets. Anticode's published pages block embedded players from Vimeo and YouTube and don't play video files on page-based sites, so present the reel as a strong still with a clear link that opens it on your video host. It's a trade-off: a click more for the viewer, but no third-party scripts or trackers on your pages. If watching in-page matters a great deal to you, weigh that before choosing Anticode.
Case studies that read like answers
A case study is the most persuasive page on a production company's site, and most are just a video with a title. Store them in a CMS collection, say work, with fields that force the story out:
- Client and sector, with permission to name them.
- The problem: what the client needed the video to do, and for whom.
- The approach: concept, format, why that format.
- The production: shoot days, locations, crew size, any tricky logistics.
- The deliverables: hero film, cut-downs, aspect ratios, subtitles.
- What happened next, in the client's words or in plain facts they've agreed to.
Each entry becomes its own page at /work/<slug> with stills and a link to the film. Over time the collection page doubles as a list of clients and sectors, which is often what a procurement team checks first. The guide to publishing a client case study goes through getting sign-off.
Process and pricing guidance
Spell out how a project runs: discovery call, proposal and quote, pre-production (script, storyboard, casting, locations, schedule), shoot, edit with a set number of revision rounds, delivery. Say what you need from the client at each stage. Then give pricing guidance. You don't need a rate card, but a sentence such as "Most of our brand films are produced over two to four weeks, and budgets typically start from" a figure you're comfortable stating helps buyers judge fit before they write.
A brief form with budget and timeline
The standard contact form (name, email, message) produces vague enquiries. A custom form in Anticode can carry up to 30 plain-text fields, which is room for a real brief: company, role, what the video is for, audience, where it'll be shown, deliverables, deadline, budget band, and whether there's an agency involved. Ask for budget as a band, with the bands listed in the field's label, rather than an exact figure; people answer bands honestly.
When the brief is sent, its site function runs on the server. Its message on the thank-you page can tell the sender what happens next, and if you run your own lead scoring, a signed HTTPS call can pass the brief to it first. A formula can refuse a form with its own message, but turning away a low budget at the door is usually a mistake; a polite reply that suggests a smaller scope keeps the relationship. Briefs then reach your team through connectors: HubSpot for anything with an email address, a Slack channel for the producers, or a Notion database. See qualifying website leads for how to sort them.
Limits
Questions people ask
Should a production company ask for budget on its enquiry form?
Yes, as bands. It saves both sides a call when the budget and the brief don't match, and most buyers expect the question.
Can I embed my showreel?
Not on an Anticode page: players can't be embedded. Use a strong still that links to the reel on Vimeo or YouTube.
Can briefs go straight into our CRM?
Yes. Connectors can send each brief to HubSpot, Notion, Airtable, Slack or any webhook.