Anticode Open builder

A website for online course creators that sells the course and links to where it lives

A course creator's own website does the persuading: who the course is for, what it teaches, who's teaching it and what it costs. The lessons, student logins and progress tracking live on a course platform. Anticode builds the persuading part and links to checkout; it doesn't host videos or give students accounts.

Updated · By the Anticode team

Split the job in two

Most course creators end up with two places: a course platform that hosts lessons, quizzes, downloads and student logins, and a website that brings people in. Platforms' built-in sales pages tend to look alike and sit on someone else's domain. Your own site lets you write a fuller pitch, publish free material that ranks in search, and keep a mailing list that isn't tied to one platform.

Who does what
JobYour Anticode siteYour course platform
Sales page and curriculumYesOptional
Free articles and resourcesYes, in CMS collectionsSometimes
Waitlist and newsletter sign-upYes, sent to Mailchimp or KitSometimes
Taking paymentPayment links to checkoutYes
Lesson videos, logins, progress, certificatesNoYes

The course sales page

A good sales page answers the buyer's private questions in order:

  1. What will I be able to do afterwards? One concrete outcome, not "transform your life".
  2. Is it for me? Who it's for and, just as useful, who it isn't for. Name the starting level.
  3. What's inside? The curriculum outline, below.
  4. Who's teaching? Your background in the subject, specifically.
  5. How much time does it take? Total hours, lesson length, whether it's self-paced or cohort-based.
  6. What does it cost, and what if it's not right? Price options and your refund policy, stated plainly.
  7. What do past students say? Only real, attributable quotes, with permission.

Anticode's design gate blocks stock AI phrasing and placeholder text before a site is published, which matters here: generic course pages are full of both. See sales page for the layout in more detail.

A curriculum outline people can scan

List modules with a one-line result each, then the lessons beneath. Include the format of each part (video, worksheet, live call, assignment) and its length. If the course has a community or live sessions, say where they happen and how often. Avoid vague module names like "Foundations" without saying what's in them.

Taking payment through links

Point every buy button at a checkout link from your course platform, or from Stripe Payment Links, Gumroad, Lemon Squeezy, PayPal or Whop if you sell that way. An Anticode account has one payment link, so every buy button opens the same checkout; put the price options (full payment, instalments, a team licence) on that checkout page at your course platform or provider. The payment and access are handled by the provider; Anticode doesn't know who has paid, so it can't unlock anything on the site. Our guide on selling an online course from your site covers the full sequence.

Waitlists between launches

Courses that open in cohorts need a waitlist when enrolment is closed. Replace the buy buttons with a newsletter sign-up form (it asks only for an email), and send sign-ups to Mailchimp or Kit with a connector; Mailchimp uses double opt-in. Say when the next intake is expected and what people on the list get, such as early access or a lesson preview. If you want to ask which topic interests them most, a custom form with a few extra fields can do that.

Free resources that bring people in

Articles, cheat sheets and short tutorials are how most course creators get found in search. Keep them in a CMS collection so each one has its own page and address. There are no comments, RSS feed or scheduled publishing, so treat it as a library rather than a blog. Downloadable files need hosting elsewhere and a link, because the CMS holds typed fields, not file uploads. Videos can't be embedded on published pages; link to them on your video host or course platform.

Design that doesn't look like every course page

Course pages often share the same template: a gradient hero, a face, a countdown and a wall of badges. Anticode's design gate blocks the purple-blue gradient and stock phrases, and Editorial (Geist) or Swiss (Inter Tight) give a calmer, more credible page. Use your own photos and a sample lesson screenshot rather than mock-up devices.

What you'll still need

  • A course platform for lessons, student logins, progress and certificates.
  • A payment provider; the site only links to checkout.
  • A video host; published pages can't embed players.
  • A countdown timer won't work on design-engine pages, which run no scripts.

Questions people ask

Can I host my course videos on an Anticode site?

No. Published pages can't embed videos and there are no student logins. Host lessons on a course platform and link to it.

How do students pay?

Through a checkout link from your course platform or payment provider, placed on the buy buttons of your sales page.

Can I collect a waitlist for the next cohort?

Yes. Use the newsletter sign-up form and send sign-ups to Mailchimp or Kit with a connector.