A physiotherapy clinic website patients find by their symptom

Condition pages are the front door

Each common problem deserves its own short page: lower back pain, neck pain, shoulder pain, knee injuries, running injuries, sports injuries, post-operative rehab, pelvic health, sciatica, tennis elbow, plantar fasciitis. A good condition page explains what usually helps, what a physio does at the first appointment, roughly how many sessions people need, and when to see a doctor instead. Keep it factual and avoid promising recovery times.

In Anticode, a conditions CMS collection with fields for name, a summary, what to expect, and red flags makes each one a page at /conditions/<slug>, editable by the clinic from the dashboard. Link every condition page to the booking page and to the clinicians who treat it.

The first assessment: cost, length and what happens

The first visit is where nervous patients hesitate. Spell it out on one page:

1. Length and fee of the initial assessment, and of follow-up sessions.
2. What happens: questions about history, a physical assessment, a diagnosis or working explanation, and usually some treatment and exercises.
3. What to wear: shorts for knee and hip problems, a vest top for shoulders.
4. What to bring: scan reports, a list of medication, insurance details.
5. Cancellation policy, kept short and visible.

Referrals and insurance, without the jargon

Whether patients need a referral, and whether insurers will pay, varies by country and by insurer. Don't guess on their behalf; tell them what your clinic accepts. List the insurers you're registered with, whether patients pay and claim back or you bill the insurer, and whether self-referral is fine for self-paying patients. Add a line asking insured patients to get an authorisation code before booking if their insurer requires one. The clinic is responsible for its own regulatory and insurance wording.

Booking an appointment

Anticode's booking calendar works for a single clinician or a single service, such as initial assessments with one physio. It offers six fixed times a day over the coming days (Mondays skipped), takes one booking per slot, never lets two people take the same time, and refuses dates in the past or more than 120 days ahead. Booking confirmations are saved in the dashboard and can be emailed to the clinic.

Many clinics run a practice management system that holds each clinician's diary, notes and invoicing. The Anticode calendar doesn't sync with that or with other calendars, and it has no staff rota, so a multi-clinician clinic usually links its Book button to that system's online booking and uses the website for everything around it. A request form (reason for visit, preferred clinician, preferred times, insured or self-pay), built as a custom form tied to a site function, is a sound alternative if you'd rather confirm each booking by phone. Adding a booking calendar covers the choice in more detail.

Clinician profiles that answer "who will I see?"

Patients book people. Each profile should show the clinician's qualifications, professional registration, special interests (sports, pelvic health, neuro, paediatrics), languages spoken and a friendly photo. Keep profiles in a team collection so receptionists can update them as staff change.

Privacy and design

Health details are sensitive. Keep website forms to contact and booking basics and leave clinical history for the assessment. Anticode seals submissions at rest, and won't publish a site that collects data until the account owner and the person publishing have two-factor sign-in on. It drafts a Privacy Policy and Terms from what the site collects, as a starting point to check, not legal advice.

For the look, Swiss (Inter Tight) or Organic (Figtree) with a teal or green action colour keeps the page clear and calm. Use photos of your treatment rooms and gym space rather than stock images of a therapist with a skeleton model. Include access details: parking, step-free entry and lifts, which matter a great deal to patients who are in pain.

What Anticode won't do for a clinic

• No clinical notes, exercise prescription or patient portal.
• No insurer billing. Invoicing stays in your practice software.
• No calendar sync or rota for the booking calendar.
• No video consultations. Link to the platform you use for remote sessions.

Questions people ask

Do patients need a referral to book through my physiotherapy clinic website?

That depends on your country and their insurer. State on the site whether self-referral is accepted and what insured patients should check first.

Can patients book with a specific physio?

Anticode's calendar has no staff rota, so for several clinicians use your practice system's booking link or a request form with a preferred-clinician field.

Can reception staff update condition pages and profiles?

Yes. Give them access to the dashboard and they can edit the condition and team entries there, with no rebuild needed.