An electrician website that proves you're qualified before you quote
Electrical work is one trade where customers actively worry about who they let in. Before they ask for a quote, they want proof you're registered and insured, a sense of the jobs you take on and whether you cover their area. An electrician website should show that evidence plainly, then capture the job details well enough that you can quote without three phone calls.
Evidence first: registration, insurance, certificates
In many countries, some electrical work can only be done or signed off by a registered or licensed electrician, and customers increasingly know to check. Give them what they need to do it: the scheme or licensing body you're registered with, your registration or licence number, and a link to the public register if one exists. Add public liability insurance, and say that you issue the certificates the work requires on completion.
Put this on the homepage in a short strip near the contact button, not only on an About page. Only show badges and logos for schemes you actually belong to; registers are public and easy to search, and a wrong badge does more harm than none.
Domestic and commercial customers want different things
| Domestic | Commercial | |
|---|---|---|
| Typical jobs | Rewires, consumer unit upgrades, extra sockets, lighting, EV chargers, fault finding, safety inspections before a sale or let | Fit-outs, maintenance contracts, periodic testing, emergency lighting, fire alarm work, data cabling |
| What they check | Tidiness, clear prices, whether you'll turn up, who comes to the house | Accreditations, insurance limits, method statements, ability to work out of hours |
| How they buy | Quote form or a phone call | Tender documents, site surveys, account terms |
If you do both, give each its own services page so a facilities manager doesn't have to scroll past downlights to find periodic inspection. In Anticode, ask for a multi-page site with Services split into domestic and commercial, or keep services as a CMS collection with a type field so each service has its own page.
A quote form that captures the job
The difference between a useful enquiry and a time-waster is usually the form. Ask for: postcode, property type and age, the job type from a short list (rewire, new circuit, EV charger, inspection, fault, other), a description, whether the property is occupied, and how soon. For an EV charger, ask where the car parks relative to the fuse board. For a fault, ask whether power is off now, which tells you it's urgent.
Anticode saves each request sealed at rest, emails it to you, and can forward it to Slack, Telegram, Discord, Google Sheets, Airtable, Notion or HubSpot. For fixed-price jobs, a site function can work out a figure from the form fields with a small server-side formula (for example sockets times a unit price plus a callout) and show it on the thank-you page once the form is sent, which is handy for a quote calculator style of enquiry. Keep any figure clearly labelled as a guide until you've seen the job.
The urgent route
Some visitors have no power, a burning smell or a tripping circuit that won't reset. Give them a phone number at the top, the hours you take urgent calls, and one safety line: if there's smoke, heat or sparking, switch off at the main switch if it's safe to do so and call the emergency services where there's fire. Don't promise response times you can't keep.
What makes electrician sites look generic
- Lightning-bolt graphics and neon gradients. Anticode's design gate already blocks the purple-blue gradient; skip the electric clichés too.
- Every service under the sun. If you don't do solar or alarms, don't list them. Customers who call for the wrong job cost you time.
- Coverage as "local area". Name the towns or postcode districts.
- No faces. A photo of you and the van tells a homeowner who's coming.
Building it with Anticode
Describe the business in one sentence, including whether you're domestic, commercial or both, and the Architect asks what changes the site, such as which areas you cover and whether you take emergency calls. Technical (IBM Plex Sans) or Swiss (Inter Tight) give a precise, trustworthy feel; a gold or orange action colour stands out on the quote button. Connect your own domain on a paid plan so the address matches the van and the invoices.
What it won't do
- No photo uploads on forms. Ask customers to reply to your email with photos of the fuse board or the fault.
- No job management. Scheduling, certificates, invoices and parts stay in your trade software.
- No tender portal. Commercial clients can enquire through a form; documents go by email.
- Site functions run formulas, not your own code. For anything more complex, a signed call to your own endpoint does the work on your side.
Questions people ask
What should an electrician website include at minimum?
A phone number up top, your registration and insurance, the services you offer, the area you cover, and a quote form. Prices for common jobs help too.
Can an electrician website builder show my registration number?
Yes. Put the number in the credentials strip near the quote button, with a link to the public register so customers can check it themselves.
Can I see quote requests on my phone straight away?
Connect Telegram, Slack or Discord and each request is posted there once as it arrives, as well as being stored in the dashboard.