A carpentry business website where the work does the talking
People hiring a carpenter or joiner want to see the quality of the joints before they talk about the job. A carpentry business website should lead with finished projects photographed properly, say plainly which kinds of work you take on and which you don't, and end with a commission form that gives you enough of a brief to price from.
A project gallery that shows craft, not just rooms
Most carpentry sites show wide shots of finished rooms, which look like any other room. What sells bespoke work is detail: a scribed edge against an uneven wall, a dovetailed drawer, the grain matched across doors, a stair handrail's curve. For each project, pair one wide shot with two or three close-ups, and write a short note on the brief and the problem you solved.
In Anticode, keep projects in a projects CMS collection with fields for title, type of work, timber or material, finish, town, a short story and photos. Each project gets its own page at /projects/<slug>, the list becomes the gallery, and you can add a job from the dashboard when it's finished. The photos field takes the address of an image you host, which is how your own work appears on these pages; photos uploaded to a build are used only by app builds. The keep your portfolio updated workflow covers the routine.
Say what you take on, and what you don't
"Carpenter" covers everything from hanging a door to building a staircase. A clear services list stops the wrong enquiries and attracts the right ones:
- Fitted furniture: alcove units, wardrobes, under-stairs storage, window seats, bookcases.
- Joinery made in the workshop: doors, windows, staircases, bespoke furniture.
- Site carpentry: first and second fix, skirting and architrave, flooring, stud walls.
- Outdoor work: decking, pergolas, garden rooms, fencing and gates.
- Restoration: sash windows, period doors, matching existing mouldings.
Then add a line on what you don't do, such as small repairs or flat-pack assembly, or the minimum job size you take. It saves you hours of polite refusals.
Materials explained for clients
Clients often ask for "solid oak" without knowing the trade-offs. A short materials page earns trust and sets price expectations: solid timbers you work with (oak, ash, walnut, pine, tulipwood for painting) and how each ages; when MDF or birch plywood is the better choice, for example painted fitted furniture that must stay stable in a warm room; finishes such as oil, hardwax oil, lacquer and paint, and their upkeep; and where your timber comes from if you buy from certified sustainable sources. Keep it practical, without a wall of species names.
A commission form that captures a real brief
A good brief saves a site visit for jobs that don't fit, and makes the ones that do quicker to price. The fields that matter for bespoke work:
| Field | Why |
|---|---|
| Type of piece or job | Fitted, freestanding, structural, outdoor. |
| Room and approximate dimensions | Enough to judge scale; exact measurements come on the visit. |
| Material and finish preference | Painted, natural timber, no preference. |
| Budget range | Lets you suggest an approach that fits, or say honestly it won't. |
| Timescale | Hard deadlines such as a house move or a baby due. |
| Postcode and contact details | Area check, and how to reach them. |
Anticode's standard contact form asks only for a name, email and a message, so a form with these separate fields is a custom form tied to a site function (up to 30 text fields) or an app build; either reaches you through the same sealed inbox. Forms don't take file uploads, so customers can't attach sketches, inspiration images or photos of the space. Say on the form that you'll ask for photos when you reply. Because the form collects contact details, Anticode requires two-factor sign-in for the account owner and the person publishing before the site goes live.
Send commissions to your phone through a form connector to Telegram, or into an Airtable base to track enquiries from first contact to finished job.
Prices and areas covered
Bespoke prices vary too much for a price list, but a few guide figures help: "alcove units typically from", a day rate for site work, or a minimum commission. Clients who see a starting point self-select, which protects your time. List the towns you cover for fitted work, and whether you deliver freestanding pieces further afield.
Design and building it
Let the photography lead with plenty of space around it. Editorial (Geist) or Swiss (Inter Tight) suit most joinery firms; Luxury (Jost) suits high-end furniture makers. A black or green action colour stays out of the way of warm timber tones. Start with a sentence such as "a joiner in Hebden Bridge making fitted furniture, staircases and oak doors". Related trades: kitchen remodelers, interior designers and general contractors.
Limits
- No file uploads on forms for drawings or photos of the space.
- No quoting or job management tools; enquiries arrive by email or connector.
- No online shop with stock or shipping for furniture; payment links at most.
- No customer accounts for tracking a commission.
Questions people ask
What should a carpenter website include?
A gallery of finished projects with close-ups, a clear services list, materials explained, guide prices or a minimum job, and a commission form.
Can clients send sketches through my joinery website?
No. Anticode forms don't take uploads. Ask clients to reply to your email with sketches and photos of the space.
Can I add new projects myself?
Yes. Each project is an entry in a CMS collection you edit in the dashboard, and it gets its own page.