How to create a press kit and publish it as a press page

Step one: gather the material

Collect everything in one folder before you build anything. Most of it already exists in scattered places.

Fact sheet

Company name as you want it written, what you do in one sentence, founding year, location, founders, team size if you're happy to share it, and anything public about funding. Only facts you'd stand behind if quoted.

Boilerplate

The 60 to 100 word "About" paragraph that ends a press release. Write it once and use it everywhere.

Founder bios

A short and a long version for each person likely to be quoted, with their role and a line of background.

Logos

Your logo in colour, black and white, on light and dark backgrounds, as vector and high-resolution image files, with a one-line note on how not to use it.

Photos

Founders, the product in use, your premises or team. Real, recent, and with permission from anyone pictured. Note who should be credited.

Coverage and announcements

Links to past press releases and articles about you, newest first.

Step two: decide where the files live

A journalist needs to download full-resolution files and vector logos. Anticode pages can show photos you upload, but they don't host downloadable files such as zip archives, vector logos or PDFs. So keep the downloadable set in your own storage, such as a shared Google Drive or Dropbox folder set to view-only for anyone with the link, and link to it from the page. Show web-sized versions of the key photos on the page itself so people can see what's there before downloading.

Check the shared folder's permissions from a private browser window. A folder that asks journalists to request access loses most of them.

Step three: build the press page

1. Describe it. Tell Anticode: "a press page for Quarry Bikes, a cargo-bike maker in Leeds, with a fact sheet, founder bios, photos, a downloads link and a press contact." Add it as a separate page on your main site, or build a small standalone site if you don't have one.
2. Add your photos. On a designed page, keep press photos in a CMS collection whose image field holds each hosted address, which gives them their own section and pages; to place the founder photo beside the bios, ask for an app build, where the model sees uploads and places them. Write alt text that says who or what is pictured.
3. Paste the facts, don't let them be invented. The model drafts from your sentence; replace every figure and date with the ones from your fact sheet. Delete anything you can't support.
4. Make the downloads link the most visible button after the contact details.
5. Add a press contact. A named person, a press email address and a phone number for deadlines. If you also want a form, the contact form takes a name, email and message; send it to a connector your press contact watches, such as Slack, since the notification email goes to the account owner.
6. Publish and link it from your site's footer as "Press". That's where journalists look.

If you announce things often, keep press releases as entries in a CMS collection, each with a title, date and text. Each gets its own page, and adding one doesn't mean rebuilding the press page.

Mistakes that cost coverage

• Unverifiable claims. Superlatives, prizes you didn't win or a user count you can't evidence will be cut or, worse, questioned.
• Only low-resolution images. Print and large-format online use need full-size files.
• A contact that goes nowhere. A generic form answered a week later is useless to someone filing tonight.
• Stale facts. The founder who left, last year's headcount, a product you've dropped.

Keeping it current

Put a reminder in your calendar every quarter, and check the press page after any change to the team, product or funding. Update text in the visual editor, replace photos, and republish. If a journalist quotes a figure, make sure it's still the one on the page. Recent versions in history let you see what the page said when a story was written, as long as it's within the versions your plan keeps.

Limits

Anticode builds and hosts the page, shows your photos, handles the contact form and keeps press releases in a collection. It doesn't host downloadable files, embed videos (link to them instead), send press releases or track coverage. For the build itself, see the press kit website page; creators selling sponsorships may want a creator media kit instead, and launches should line up with your Product Hunt checklist.

Questions people ask

What should a press kit include?

A fact sheet, a boilerplate paragraph, founder bios, logos in several formats, real photos with credits, past announcements and a press contact who answers.

Can I host logo files and PDFs on an Anticode page?

No. Show photos on the page and link to a view-only shared folder for downloads.

Should my press kit be a PDF or a web page?

A web page, with downloads linked from it. It's easier to find, easier to keep current, and works on a phone.