Anticode Open builder

Build an EPK that promoters and bookers can use as is

An electronic press kit is a working document for people who book, review and programme music. It should answer their questions without a single email back: who you are at three lengths, what you sound like live, photos they can print, and what you need on stage. That's a different job from your fan site.

Updated · By the Anticode team

EPK or band website?

Fans want new music, merch, tour dates and a sense of the band's world. A promoter deciding whether to put you on a Thursday bill wants something drier: will you draw, will you sound good in their room, and how much work will you be on the day. An EPK serves the second reader. It can be a small site of its own or a separate page on your main site, but it shouldn't be your homepage. The musician website guide covers the fan-facing side.

What a booker opens it for

Bios at set lengths
A one-liner (under 25 words) for listings, a short bio (around 100 words) for programmes and press releases, and a long version for features. Written in the third person, so they can be pasted without editing.
Live video
One or two links to full songs filmed live, with sound you're proud of. Studio videos say less about how you'll play their venue.
Music
Links to two or three tracks on the platforms you're on, best first.
Press photos
Three or four current images, landscape and portrait, credited, with a link to high-resolution files.
Draw and history
Recent shows, support slots and festivals, plus honest local numbers if you have them. Never inflate these; bookers talk to each other.
Stage plot and tech rider
Line-up, inputs, backline you bring and need, and stage positions. This is what the sound engineer reads.
Contact
The person who answers booking emails, with a reply time.

The technical pages bookers forward on

The stage plot and input list get forwarded to the venue's engineer, often the day before. Write the input list as text on the page, as a numbered list from kick drum to vocals, rather than only as an image. Text can be read on a phone backstage and copied into a venue's own sheet. If you have a drawn stage plot, add it as an image with alt text that describes positions, and link to the PDF version wherever you already keep it, since Anticode's media covers photos and videos, not documents.

Keep hospitality requests short and realistic for your level. A first-tour rider asking for a specific brand of mineral water tells a promoter more than you intended.

Live video without embeds

Published Anticode pages contain no scripts, which keeps them fast and safe but means a YouTube or Bandcamp player won't embed. Use clear buttons labelled with the song and venue ("Live at The Lexington, full song, 4 min"). Video files can't play on these pages either, so put every clip on a video service. Either way, a booker gets to the footage in one click.

Using Anticode as an electronic press kit builder

Paste in your bios, links and rider details, add your press photos, and describe it: "an EPK for a four-piece indie band, with three bios, live videos, press photos, an input list and a booking contact". The Architect plans it and may ask whether it's a separate site or a page on your existing one. Multi-page sites work, so the EPK can sit as its own page alongside an About and Contact page. The design engine keeps it to one font family and one accent colour, which suits a document people print.

  • Booking form. The contact form asks for name, email and a message; each enquiry is saved, sealed at rest and can be emailed to you or sent to a connector such as a Google Sheet of offers.
  • Your own address. Publish to an anticode.dev address, or connect your band's own domain on a paid plan.
  • Updates. When a new single lands or a festival confirms, edit the text in place in the visual editor; recent versions are kept in version history.

Sending it

Put the EPK link in the first two lines of a booking email, not as an attachment. Say who you are, when you're looking to play and why their venue fits, then the link. Follow up once. Promoters receive more pitches than they can answer, and a well-structured EPK is what lets them say yes quickly.

Limits

  • No download pack. There's no button that zips photos and rider together; link to a shared folder you control.
  • No password protection. The EPK is public to anyone with the address; don't put fees or private contracts on it.
  • No audio hosting or players. Link to where your music is.
  • No streaming statistics feed. Numbers you show are typed in and should be dated.

Questions people ask

How long should an EPK be?

One scrolling page or two short pages. If a booker has to search for the rider, it's too long.

Can I make separate EPKs for different bookers?

Each is a separate project or page; ask for a copy with a different emphasis in a sentence. There's no per-visitor customisation.

Do I still need a PDF press kit?

Some festivals ask for one. Keep a PDF in step with the page and link to it, but send the page first.