How to build a creator media kit for brand partnerships that brands actually read
Brand managers look at a lot of media kits, and they skim. What they need is quick: who your audience is, proof you've delivered for brands like theirs, and how to get in touch. A creator media kit for brand partnerships works best as a short web page on your own domain, kept current, with your rates held back for the conversation rather than published.
Why a page, not just a PDF
A PDF goes out of date the day you send it and gets forwarded long after. A page stays current, opens on a phone, and has one address you can put in your bio, your email signature and every pitch. Keep a PDF too, for agencies that ask for one, but make the page the original and save a fresh PDF from your browser's print dialog whenever you update it.
What goes on it
- Who you are in one line, and the niche: "Cycling and bikepacking videos for riders who camp".
- Audience facts you can back up. Followers or subscribers per platform, typical views or reach per post, audience age range and top countries, all from the platforms' own analytics, with the month you took them. Round sensibly and don't inflate; brands check.
- Past partnerships. Three to six, each with the brand, what you made, and one result you're allowed to share. Ask brands before naming them.
- What you offer: dedicated videos, integrations, posts, stories, usage rights, appearances. Describe the formats, not the price.
- How to get in touch: an enquiry form, plus your management's email if you have one.
Why rates stay off the page
A public price sets a ceiling and invites the lowest bid. Rates also depend on usage rights, exclusivity, deadlines and how many pieces a brand wants. Most creators keep a rate card as a separate document and send it after the first reply, tailored to the brief. On the page, say what drives the price and invite the brand to share their brief.
Build and run it
- Describe the page: "a media kit for a cycling creator, with audience stats, past brand work, formats offered and an enquiry form". A designed page uses library photos in its own sections; stills from past work can go in a CMS collection of brand work whose image field holds hosted addresses, and an app build can use a portrait and stills you upload.
- Put past partnerships in a CMS collection so adding a new one is an entry in the dashboard, not a page edit. Each gets its own page if you want to show more detail.
- Set up enquiries. The contact form asks for a name, email and a message; add a prompt above it asking brands for their product, timing and budget range. Send submissions to your email, and to Notion if that's where you track deals, using the Notion connector.
- Connect your own domain on a paid plan, so the address in your pitches is yourname.com rather than a builder's subdomain. Paid plans also drop the "Made with Anticode" badge.
- Publish and send it in your next pitch. A short email with two sentences about why this brand fits and the link does more than an attachment.
The monthly update
| Task | Where |
|---|---|
| Refresh audience numbers and the month they're from | Visual editor, or a change request in a sentence |
| Add any finished partnership | A new entry in the partnerships collection |
| Remove anything a brand asked you not to show | Delete the entry |
| Save a new PDF version | Your browser's print dialog, from the updated page |
| Look at visits by source | The dashboard's analytics for the site |
The analytics show how many people opened the page each day and where they came from. That won't name the brand, but a bump the day after you pitched tells you someone looked.
Limits
Anticode can't pull follower counts from your platforms or show live stats: you update the numbers by hand. It can't embed your videos or posts on the page; link to them instead, or use stills. Forms don't take file uploads, so briefs come in the message or by email. There's no private page for rates. See creator support page and press kit page for related setups, and Notion for the deal tracker side.
Questions people ask
What should a creator media kit include?
Who you are, audience facts with their date, past partnerships with results, the formats you offer, and a way to get in touch.
Should I publish my rates?
Usually not. Send a rate card after the first reply, priced for the brief.
Can the page show live follower counts?
No. Update the numbers by hand each month and say when they were taken.
Can I embed my best video?
No, published pages can't embed players. Use a still with a link to the video.