A workshop landing page that fills a one-day session

Write outcomes, not topics

"Introduction to bookbinding" is a topic. "You'll leave with two hand-bound notebooks and the skills to make more at home" is an outcome. The second sells the day and sets expectations. List three to five outcomes, each starting with a verb: build, write, plan, cut, present. If a training workshop page is for staff or a company, add how participants will use it at work on Monday.

The agenda and the practical details

• Where: venue name and full address, nearest transport, parking, step-free access.
• Who it's for: complete beginners, or some experience needed. Say plainly.
• What's included: materials, tools, lunch, a certificate if there is one.
• What to bring: an apron, a laptop, nothing at all.
• Group size: "maximum eight people" tells buyers how much attention they'll get.
• Cancellation and refund policy, and what happens if you cancel.

Who's teaching

A short trainer section with a real photo, relevant experience and one line about how you teach does more than a long biography. Photos from past workshops (with participants' permission) show the room, the group size and the atmosphere better than any description.

Paying or registering

For a paid in-person workshop website, create a checkout link in your own provider, such as Stripe Payment Links, PayPal or Gumroad, and point the booking button at it. Name the product in the link with the workshop and date, because that's what appears on receipts. The buyer pays the provider, and the payment and refunds stay there. See payment links for how buttons work and selling workshop tickets for the steps from launch to the day.

For a free or invoiced session, a workshop sign up page can use a registration form instead. The contact form asks for name, email and a message; for separate fields such as organisation, dietary needs and accessibility requirements, use a custom form tied to a site function. Registrations are saved in your dashboard and can go to a Google Sheet or Airtable through a connector, which makes the attendee list easy to print.

Counting places

Nothing on the page stops sales or registrations at capacity. Check whether your payment provider can cap the number of sales on a link, and use that if it can. Otherwise, check your sales after each one comes in, update "3 places left" in the visual editor or with a change request, and swap the button for a waiting-list form when the last place goes. A waiting list sent to a spreadsheet tells you whether to run a second date.

Building it

Describe the day: "a landing page for a one-day bookbinding workshop on 15 March in Bristol, eight places, materials and lunch included, with outcomes, agenda, trainer and a payment link". Organic (Figtree) suits crafts; Technical (IBM Plex Sans) suits software or professional training. For a series of dates, give each its own section. An account has one payment link, opened by every buy button, so point it at a provider page that lists each date as its own product.

Limits

• No seat limit or automatic sold-out. You track places.
• No group booking calendar. The booking calendar holds one booking per slot.
• No payments on the page itself, no deposits through Anticode. Use your provider's link; for a deposit, set the link's price to the deposit and invoice the balance.
• No joining instructions sent automatically. Email them yourself, or from your payment provider's confirmation.

Questions people ask

How far ahead should I publish a workshop page?

Four to eight weeks for most one-day workshops. Corporate training often needs longer for approvals and invoices.

Can I offer an early-bird price?

Yes, set at your provider: a discount code or an early-bird price on the product your payment link opens. State the end date on the page and update it when the period ends.

Can people book several places at once?

That depends on your payment provider's checkout. Many let buyers set a quantity; check that setting and update your place count to match.