A webinar registration page that states the time, the length and the takeaway
People register for a webinar when they know exactly when it is in their own time, how long it will take and what they'll be able to do afterwards. The registration page has to state those three plainly. The joining link, reminders and the recording all come from your webinar tool; the page's job is to collect the registration and pass it on.
The three things to state above the form
- When, in their time
- Date, start time and time zone written out: "Tuesday 9 February, 13:00 to 13:45 UK time (GMT)". Add the equivalent for the one or two other zones most of your audience lives in. Ambiguous times are the most common reason people miss a session they registered for.
- How long
- The real length, including questions. "45 minutes, 30 of talk and 15 of questions." People fit webinars into lunch breaks; a session that overruns loses them.
- What they'll leave with
- A concrete result, not a topic. "You'll leave with a draft month-end checklist for your own books" beats "Learn about month-end".
Below that: who's presenting, with a photo and one line of relevant experience, and three bullet points on what the session covers. Whether there's a recording, and whether registrants get it, is worth saying too; some people register only for the replay.
Keep the form short
Name and email are enough for most sessions. Each extra field (company, job title, phone) lowers registrations; ask for one only if you'll use it to tailor the session or follow up. A single optional question, "What would you most like answered?", is often more useful than any demographic field and gives you material for the Q&A.
Under the button, say what happens next: "You'll get the joining link by email from our webinar platform, plus a reminder an hour before." Only promise emails your webinar tool will actually send.
Why the joining link comes from your webinar tool
Webinar platforms issue joining links, often unique to each registrant, send reminders and track attendance. Anticode doesn't do any of that, and the page shouldn't try to. Putting a single public joining link on the page invites uninvited guests and loses you the attendance list. Instead, the page collects the registration and passes it to the system that handles the session.
Passing registrations on
Each registration is saved in your Anticode dashboard, sealed at rest, and can be emailed to you. From there, connectors send it on:
| Route | Use it when |
|---|---|
| Webhook | Your webinar platform, or an automation tool in front of it, accepts registrations by webhook; this is how registrants get their individual joining links |
| Google Sheets or Airtable | You're running a small class and will email the link yourself |
| Kit or Mailchimp | You also want registrants on your mailing list; note these take newsletter sign-ups only, so use a newsletter form |
| Slack | The team wants to see registrations arriving |
Each registration is sent once, without retries. If a webhook endpoint was down, registrants won't get their link from the platform, so after any outage compare the dashboard with the platform's registrant list and add missing people by hand. See what is a webhook and the collect webinar registrations workflow for the full setup.
Building the page with Anticode
As a webinar landing page builder, Anticode starts from a sentence with the facts in it: "a registration page for a 45-minute webinar, 'Month-end in an hour' for sole traders, Tuesday 9 February at 13:00 UK time, presented by Jonah Reyes, with name and email and an optional question". The design engine lays out a landing page around the form, held to one of seven design systems. Technical (IBM Plex Sans) and Swiss (Inter Tight) suit B2B sessions; Organic (Figtree) suits classes and workshops.
For a series, keep one project and change the date and title for each session, or keep sessions in a CMS collection so each has its own page. After the session, turn the page into a short replay page linking to the recording on your platform.
Limits
- No joining links, reminders or attendance tracking. These come from your webinar platform.
- No video hosting or live streaming. Link to the recording on the platform that holds it.
- No time zone conversion on the page. Pages carry no scripts, so the page can't show each visitor their local time; write the main zones out.
- No paid registration built in. For paid sessions, point the button at a payment link from your own provider and handle registration after payment.
Questions people ask
Can registrations go straight into Zoom or another webinar platform?
If the platform, or an automation tool in front of it, accepts registrations by webhook, yes: point Anticode's webhook connector at it. Check the platform's own documentation for the fields it expects.
Can I use this for an in-person class?
Yes. Replace the time zone line with the address and access notes; the workshop landing page covers in-person sessions.
Should I promise a recording?
Only if you'll send one. A promised replay can mean fewer people come live, so decide which matters more for this session.