Write a sponsorship page that a sponsor can sign off on
A sponsor reading your page is usually putting together a case for someone else: their manager, their marketing budget, their board. Give them what they'd paste into that email: who your audience is, what each tier includes, what it costs or how to ask, and how to start. Lay the tiers out like a pricing table and put an enquiry form underneath.
Who is reading, and what they need
The same sponsorship page serves very different sponsors. An event's sponsor wants footfall and stage time. A creator's sponsor wants reach in a specific audience and a clear deliverable. An open-source project's sponsor often wants to be seen supporting the tool their engineers rely on. Decide which of these you're writing for, and lead with what that sponsor measures.
| You are | Sponsors look for |
|---|---|
| An event or conference | Expected attendance, attendee roles, booth or stage slots, logo placements, past sponsors |
| A creator or newsletter | Audience size on each channel, who they are, the format of a sponsored mention, turnaround |
| An open-source project | Who uses it, how funds are spent, logo placement in the README and docs, recognition |
| A club or charity event | Local reach, community goodwill, naming rights, a photo opportunity |
Tiers laid out like a pricing table
Three tiers is usually enough; four at most. Name them plainly (Supporter, Partner, Headline) rather than by metals, so nobody has to remember whether platinum beats diamond. List each tier's deliverables in the same order so they can be compared row by row, and mark what's limited ("one headline sponsor") because scarcity is a fact sponsors care about.
- State concrete deliverables. "Logo on the stage screen between talks" beats "brand visibility".
- Say how many of each tier exist and which are taken.
- Publish prices if they're fixed. If every deal is different, say "from" or "on request" and put the enquiry form one scroll away.
- Add an in-kind option. Venues, food, hardware and travel grants are sponsorship too.
Anticode's design engine has pricing as a built-in section and a Pricing page as one of its optional separate pages, so a sponsorship packages page can borrow that layout. The pricing page guide covers how to make tiers easy to compare.
Audience facts you can back up
Sponsors will ask where your numbers come from, and the good ones check. Give figures you could show a screenshot of: last year's attendance from ticket sales, newsletter subscribers from your email tool, monthly downloads from the package registry. Say the date each was measured. Describe the audience by role or interest rather than inflating the headline count. If you're new, say so and offer a lower first-year rate or a smaller trial package; honesty there builds the relationship you want for year two.
The enquiry form and what happens next
The contact form asks for name, email and a message, which works for a small project. For a become a sponsor page that gets regular enquiries, a custom form tied to a site function can ask for company, the tier they're interested in, budget range and timing, up to 30 plain-text fields. Its thank-you page can say when you'll reply. Send each enquiry to HubSpot as a contact, to a Slack channel, or to a Google Sheet that tracks who you've spoken to.
For small, fixed tiers that don't need a conversation, such as a monthly supporter level for a project or a community event's local business tier, a buy button can open your payment link from Stripe Payment Links, PayPal, Gumroad, Lemon Squeezy, Shopify or Whop. An account has one payment link and every buy button uses it, so if more than one tier is buyable, point it at a product list at your provider. Payment happens on the provider's page; follow up yourself to collect the logo and confirm placement.
Building it
Describe what you're seeking sponsors for, the audience and the tiers: "a sponsor us page for a two-day design conference in Lisbon, around 400 attendees, three tiers plus in-kind, with an enquiry form". The Architect asks up to three questions where the answer changes the build and shows the plan. Add it to your existing Anticode site (the Pricing page is the natural home) or build it as its own site. Then go through the deliverables line by line in the visual editor; only you know what you can actually deliver.
What it won't do
- No contracts or invoices. Agree terms and invoice from your own tools.
- No checkout on the page itself. Sponsors pay through your provider's link, or by invoice.
- No sponsor logins or dashboards for reporting results; send sponsors a summary yourself.
- No file uploads on forms. Ask sponsors to email their logo files after you've agreed the deal.
Questions people ask
Should I list past sponsors?
Yes, with their permission. Past sponsors are the strongest signal to new ones. Don't list companies that only attended or that you're still talking to.
Can the page show which tiers are sold out?
Yes, by editing the text when one sells. Nothing updates automatically, so change it the same day you confirm a deal.
Do I need a separate page or can it go on my home page?
A separate page is easier to send to a prospect and easier for them to forward. Link to it from your footer and navigation.