A campaign landing page workflow marketing can run without waiting on engineering
Campaign pages stall in the engineering queue because each one is small and none is urgent to anyone but marketing. A workable alternative lets the marketing team brief, build, review and publish the page itself, with the brand held steady by a fixed design system and leads going straight into the CRM. Here is that campaign landing page workflow, step by step, with the places where it needs other tools.
Decide the house rules once
The point of a repeatable workflow is that each new page doesn't reopen old arguments. Before the first campaign, agree four things and write them on one page the whole team can find:
- The look. Anticode builds pages in one of seven design systems, each with its own type family, and one action colour. Pick the system closest to your brand (Swiss and Technical suit most B2B brands; Editorial and Organic suit consumer brands) and the action colour nearest your primary button. Use the same pair every time.
- One campaign, one site. Analytics count views per site, not per page, so a separate site for each campaign gives you a clean traffic figure for it.
- Where leads go. Usually the CRM. Decide the field or tag the sales team uses to tell campaigns apart.
- Who publishes. In a Team workspace every member can publish, so name the person who does, and agree that nobody else does without their nod.
From brief to live page
- Write the brief in a sentence or two. Audience, offer, the one action you want, and the deadline. For example: "A page for finance directors at mid-sized firms, offering a 30-minute audit call, with a short form and three proof points." Add a link to the campaign doc if there is one; links in a request are read once and summarised into the brief.
- Answer the Architect's questions. It asks up to three where the answer changes the build, then shows a plan: name, kind, sections, look and features. Set the design system and action colour from your house rules here, and cut sections the campaign doesn't need.
- Build it, then edit the words. Rewrite the headline and proof points in your own voice in the visual editor. Replace anything generic with specifics the audience will recognise.
- Review. Send a client review link to the campaign owner and anyone who checks claims. They comment on sections without an account. Apply the changes and run the release checklist.
- Connect the domain if you use one for campaigns. On a paid plan you add a domain you own and Anticode verifies it and issues the certificate.
- Publish, then send one test lead through the form and confirm it arrives in the CRM.
- Launch the campaign in your ad platform or email tool, pointing at the published page.
Leads into the CRM
The contact form sends name, email and a message; HubSpot is one of the built-in connectors and receives submissions that include an email address. Other options are Airtable, Notion, Google Sheets, Slack, or any webhook. One thing to plan for: connectors belong to the account or Team workspace, not a single site, so every campaign's leads arrive in the same place, tagged with the site's name. If sales need each campaign routed differently, send submissions to a webhook and route them there, or sort by the site name in the CRM. If you need fields beyond the fixed contact form, a custom form tied to a site function can carry up to 30 plain-text fields.
Reading the results
The dashboard shows page views for each site per day, broken down by source, counted without cookies. That tells you whether the newsletter, the paid social ads or a partner's mention drove the visits. Leads are counted in the CRM. Divide one by the other for a rough conversion rate per campaign. The Intelligence page answers questions from those cited figures once there's enough data, and only forecasts after 14 days.
Trade-offs to know about
| You get | You give up |
|---|---|
| Pages live in hours, built by marketing | Pixel-exact brand matching: you choose from seven design systems, not your own type files |
| No scripts on the page, so nothing slows it or leaks data | No ad pixels, tag managers or third-party tracking scripts |
| Views by source per site | Per-page analytics, heatmaps and A/B tests |
| Leads in the CRM automatically | Per-site routing without a webhook |
The missing ad pixels are the biggest decision. If paid campaigns rely on platform conversion tracking, measure from the CRM side instead, or keep those specific pages on a tool that runs scripts.
Limits
Anticode doesn't send campaign emails, run ads, A/B test, schedule a page to go live or take it down by date. It doesn't import your brand's design files. For one-off outbound pushes see outbound campaign landing pages; for the CRM side, send website leads to a CRM.
Questions people ask
Can a marketing team publish without a developer?
Yes. Building, editing, review and publishing all happen in Anticode. Someone does need to set up the domain records once and the CRM connector.
Can I use our brand fonts?
No. Each design system has its own type family. Pick the one closest to your brand and keep it consistent across campaigns.
Can I track conversions with an ad pixel?
No. Published pages run no scripts. Count conversions from the leads that arrive in your CRM.
Do leads from different campaigns go to different places?
Connectors are shared across the account, so leads arrive together, tagged with the site's name. Use a webhook if you need routing.