AI website builder prompt examples: twelve before-and-after rewrites
A prompt that names the business, the visitor, the one action you want and a real fact or two gives an AI builder something to decide with. The twelve rewrites below each add only a few details to a vague request. Copy the pattern, not the words: your own facts are what make the result yours.
The four things every prompt needs
- Who it's for: the business or person, and where they are.
- Who visits: the kind of person landing on the page and what they're trying to decide.
- The one action: book, buy, sign up, get in touch. One main action, not five.
- One or two real facts: a price range, an opening time, a speciality, a number you can stand behind. These are what make copy specific.
Style comes after content. A word or two ("calm", "bold and loud", "like a printed magazine") is enough; a paragraph of adjectives usually isn't more useful than one good one.
Twelve rewrites
| Site | Before | After | The detail that matters |
|---|---|---|---|
| Landing page | A landing page for my app | A landing page for Tidewell, an iPhone app that tells sea swimmers the tide and water temperature for their beach. Visitors are cold-water swimmers. Main action: join the beta list. | The visitor and the single action |
| Café | A website for a coffee shop | A one-page site for Ferry Lane Coffee in Hull: opening hours 7 to 4, Tuesday to Sunday, a short menu, and directions from the station. Warm and relaxed. | Opening hours and location, the things visitors check |
| Portfolio | A portfolio for a photographer | A portfolio for Ana Ruiz, a food photographer working with restaurants and cookbook publishers in Madrid. Work page first; enquiry form for commissions. | Who the clients are, which decides the order of the pages |
| Booking | A booking site for my salon | A booking site for a two-chair barber in Leith. Services: cut, cut and beard, skin fade. Visitors book a slot and leave a phone number. | The service list, which becomes the booking options |
| Online store | An online shop for candles | A small shop for six hand-poured candles, each with a scent description, and buy buttons that open my Stripe payment link, a page listing all six. | How payment works, which changes what the buttons do |
| Consultant | A site for my consultancy | A site for an independent GDPR consultant who works with UK charities under 50 staff. Services, three short case notes, contact form. | The niche, which keeps the copy from sounding like everyone else's |
| Event | An event website | A page for a one-day print fair on 14 March in Sheffield: 40 stalls, free entry, a stallholder enquiry form and a map link. | The date, place and price, stated up front |
| Charity | A charity website | A site for a food bank in Swindon: when and where to collect, what donations are needed this month, how to volunteer. | The two audiences (people who need help and people who give it) |
| Dashboard | A dashboard app | A dashboard showing a small bakery's weekly sales by product, with sample data labelled as such, and a filter by week. | That the data is sample data, so nobody mistakes it for live figures |
| Calculator | A quote calculator | A calculator for a window cleaner: number of windows, storeys and conservatory yes or no, giving a price range and a button to request a visit. | The inputs and the output, in the owner's own terms |
| Game | A fun game | A one-screen browser game for a school science day: catch falling planets in the right order from the Sun, three levels, scores saved on the device. | The rules and where scores live |
| Personal site | A personal website | A personal site for a freelance copy editor: short bio, services with rates on request, three quotes from clients I'll paste in, contact form. | What she'll supply herself, so nothing is invented |
Why the after versions work
These AI website builder prompt examples are short on purpose: each rewrite takes away a decision the builder would otherwise guess at. "A website for a coffee shop" leaves the name, the hours, the menu and the location open, so the result fills them with plausible placeholders that you then have to find and replace. "Ferry Lane Coffee, 7 to 4" gives the hero line, the opening-hours block and the page title in one go. The website brief guide goes further, for when a sentence isn't enough.
Mistakes that make prompts worse
- Listing every page you can think of. Ask for the pages your visitors need; extra empty pages add work, not value.
- Asking for testimonials or numbers you don't have. A builder can't know your reviews. Say you'll add them, or leave them out.
- Describing features the tool can't build. A members' area or live stock levels may need a different tool; ask first what it can do.
Checking the result against your prompt
When the first version arrives, read it against your four points. Is the business named correctly, does the page speak to the visitor you described, is the main action obvious within the first screen, and did your real facts make it in unchanged? Fix those before any styling. If the copy still sounds generic, the usual cause is a missing fact, not a missing adjective.
Prompting Anticode
Anticode's Architect reads your request and replies before building: it asks up to three questions where the answer changes the build, each with suggested answers to tap, then shows a short plan with the name, kind, sections, look and features. Nothing is built until you press Build it. Links you include are read once and summarised into the brief, which is a quick way to supply facts from an existing page.
Prompts for landing pages, stores, booking sites, dashboards and portfolios go to the design engine, which holds the build to one of seven design systems. Prompts for games, calculators and other interactive tools become apps, which run in a sandbox with no network: anything that would need a server, like the dashboard's sales figures, appears as labelled sample data. The vibe coding explainer covers when that's the right fit.
Questions people ask
How long should a prompt be?
One to four sentences usually covers who it's for, who visits, the action and a couple of facts. Longer helps only when every extra sentence carries a fact.
Can I paste in my old website's address?
In Anticode, yes: links in the request are read once and summarised into the brief. Check the plan to make sure the right facts came through.