A startup investor page that opens conversations, not your data room
An investor who hears about your company looks you up before replying. A short page that states the problem, the traction you can defend and who's building it, with a way to request the deck, makes that first look count. Everything an investor would sign an NDA for, or that a competitor would love to read, stays off it.
What an investor checks on the first visit
Early-stage investors see many companies a week, and the first visit is a filter. They're checking whether you're in their stage, sector and geography, whether the founders look credible for this problem, and whether there's evidence anyone wants the product. Answer those three on one screen of your startup investor page and the rest is a conversation.
- One sentence on what you do and for whom. "Scheduling software for independent physiotherapy clinics in the UK" beats a mission statement.
- Stage and round, if you're comfortable saying so: "raising a pre-seed round".
- Traction you can state publicly (see below).
- The team: names, roles, the relevant background in a line each, links to their profiles.
- A clear way in: request the deck, or contact a named founder.
Traction you can say in public
Public numbers will be quoted back to you in diligence, so state only what you'd defend line by line. Prefer counts and dates to percentages without a base: "40 clinics paying, up from 12 in March" is checkable; "300% growth" invites the question "from what?".
| Usually fine on the page | Better kept for the deck or a call |
|---|---|
| Paying customers or users as a rounded count, with a date | Revenue figures, burn rate and runway |
| Named customers who've agreed to be named | Customer names without permission, or pipeline |
| Notable investors or programmes, with their consent | Valuation, round terms, cap table |
| Press coverage, linked | Product roadmap, unreleased features, pricing experiments |
| Team backgrounds | Hiring plans, salaries |
Handling deck requests
Publishing the deck itself means losing track of who has it and which version they saw. A request form keeps both. Ask for the investor's name, firm, email, typical cheque size and stage focus, and how they heard about you. That's a custom form tied to a site function, with up to 30 plain-text fields; the contact form alone asks only for name, email and a message. The function's thank-you page can say when you'll reply.
Requests are saved in the dashboard, sealed at rest, and can be emailed to you. A connector can send each one to HubSpot as a contact, to an Airtable base you use as a fundraising tracker, or to a founders' Slack channel. Then send the deck yourself, ideally as a link from a tool that shows you when it was opened. Because the site collects data, it can't be published until the account owner and the person publishing have two-factor sign-in on.
Regulation is a real consideration
In many countries, inviting the public to invest is regulated, and the rules on what a company may say publicly while raising money differ by jurisdiction and by type of round. A page that describes the company and offers to send information on request is a common approach, but don't publish offer terms or invite investment from the general public without advice from a lawyer who knows your jurisdiction.
Building it
Describe the company and what the page should cover: "an investor page for a pre-seed health-tech startup, with traction, team and a deck request form". The Architect asks up to three questions where the answer changes the build and shows a plan. For a pitch website for investors, the Swiss (Inter Tight) and Editorial (Geist) design systems read as sober and credible. Upload team photos to the build; then rewrite every number yourself. The investor demo website workflow covers pairing the page with a product demo.
Limits
- No private investor area or data room. Use a dedicated data room tool for diligence documents.
- No deck downloads behind a form. Forms don't deliver files; send the deck yourself.
- No demo videos on the page. Video can't play on design-engine pages; link to it on a video site.
- No visitor logins on published pages.
Questions people ask
Should the investor page be on the main site?
Usually as a quiet page linked from the footer or the About page. Customers don't need it in the main navigation.
Should I put the deck online at all?
Most founders don't. A request form tells you who's interested and lets you send the current version.
Can I take the page down after the round closes?
Yes. Unpublish it or edit it into a short page about your investors; recent versions stay in version history.