Proposal generator for polished client proposals

The sections a proposal needs

Cover. Client name, project name, date, your name and a validity date ("This proposal is valid for 30 days").
Their situation. A short paragraph showing you understood the problem, in their words where possible. This is the part clients read most closely, and it can't be a template.
What you'll do. Scope as deliverables, each with a sentence of explanation.
What's not included. Explicit exclusions prevent most later arguments.
Timeline. Phases or milestones with rough dates, and what you need from them to keep to it.
Investment. The price, laid out clearly, with payment terms.
Options. Two or three versions if they help the client decide.
Next steps. How to accept and what happens after.

Pricing tables that help clients decide

The pricing section is where a generator earns its keep, because it can do the arithmetic and keep it consistent:

Line items from your saved services, with quantity, rate and a subtotal per line.
Optional extras shown separately, clearly marked as optional, with a total with and without them.
Discounts shown as a line, not hidden in the rates.
Tax calculated and labelled according to how you're registered.
Payment schedule, such as a share on signing and the rest on delivery, with amounts worked out.

Three tiers (a basic, a recommended and a fuller option) often help a client say yes to something instead of going quiet. Keep the differences between tiers obvious.

What makes it faster than a document

Saved clients: Name, contact, company and address, reused for the next proposal.
A section library: Your standard paragraphs (how you work, terms, about you), inserted with a click and then edited for this client.
Service catalogue: Each service with a description and default price, so line items are consistent across proposals.
Duplicate: Start a new proposal from a previous one, with the client details cleared so old names don't slip through.
Print layout: A clean, paginated print view with your branding, page numbers and no buttons.

Everything is saved in your browser, so the library grows as you use it, on that device.

Describing it to Anticode

Give your sections, services and look: "A proposal generator for my brand design studio. Sections: cover, the brief, approach, deliverables, exclusions, timeline, investment, next steps. A service catalogue: logo design, brand guidelines, website design, packaging, each with my standard description and price. Three tier options with optional extras, VAT at 20 percent, payment 50 percent on signing and 50 percent on delivery. Saved clients and a reusable section library. A print view in my brand colours, black and warm yellow, Swiss-style layout."

Anticode writes it as one app. Recreate a proposal you've already sent and compare: every total, every page break, how the print view looks when saved as PDF from your browser's print dialog.

What happens outside the app

The app runs in a sandbox with no network, so the proposal never leaves your device until you send it yourself. That's a deliberate trade-off:

No sending or tracking. It can't email the proposal or tell you when the client opened it. Save it as PDF and send it as you normally would.
No e-signature. Acceptance happens by reply, by signing the PDF in your own tool, or through a link to a signing service you already use.
No payments. Put the payment link from your own provider in the next steps, rather than expecting the app to take a deposit.
One device. A colleague opening the link gets an empty generator. Ask for an export and import of your clients and library to move or back them up.
Not legal advice. Your terms should come from you or your adviser.

For the invoice that follows a signed proposal, see the invoice generator app. Agencies writing proposals for websites can also read website proposal.

Questions people ask

Can the proposal generator use my logo?

Add your logo as an image with the build and say where it goes on the cover and pages.

Can clients choose options in the proposal themselves?

Not in the printed PDF. For an interactive choice, a separate package builder whose selection reaches you as an enquiry is the better fit.

Can I write proposals in another language?

You can type your sections in any language. Anticode's builder itself works in English.