Build a lead capture app for events: a booth game plus a form that feeds your CRM
Business cards end up in a drawer and badge scans arrive days later as a bare list. A lead capture app for events gives visitors a reason to stop (a quick quiz or game), asks the two or three questions that tell you who's worth a call, and sends each lead straight to the tool your sales team works in. Anticode can build the whole thing as one app.
The hook: something worth stopping for
A booth game should take under a minute, relate to what you sell, and end at the form. Ideas that work:
- A five-question quiz on the problem you solve ("How much is your warehouse losing to picking errors?"), with a result screen that's genuinely useful.
- A reaction or skill game with a leaderboard shown on the stand screen during the day. The leaderboard is kept on that one device, which is what a stand needs.
- A spin-the-wheel for small prizes, with the odds stated and prizes you can actually hand over. See spin the wheel app.
- A calculator that estimates a saving from two or three numbers the visitor knows.
Whatever you choose, the form shouldn't be a toll gate before the fun. Let people play, then offer the result by email or a follow-up call as the reason to leave details.
Questions that qualify a lead
The form needs a name and an email to be sent at all. Beyond that, ask only what changes what sales does next:
| Field | Why |
|---|---|
| Name and work email | Required to send the lead, and to follow up |
| Company | So the account can be researched before the call |
| Role (pick one) | Decision-maker, influencer or just curious |
| Timeline (pick one) | This quarter, this year, just looking |
| What would help (pick one) | A demo, pricing, a case study |
| Marketing consent tick box | Separate from the enquiry, unticked by default |
Pick-one buttons are faster than typing on a tablet and give you clean data to filter later. Keep the consent wording plain and separate from the request itself, and follow the data-protection rules that apply where you and your visitors are.
Getting leads into your CRM
When a visitor sends the form, Anticode's form pipeline delivers it to you by email and in the dashboard, with the extra fields added to the message. Form connectors pass each submission on as it arrives:
- HubSpot
- Receives submissions that include an email address, which every lead from this app has. See HubSpot.
- Slack or Telegram
- A message to the stand team's channel, so someone can greet a hot lead before they leave the hall.
- Google Sheets or Airtable
- A running list for teams without a CRM, sortable by timeline and role.
- Webhook
- For any other system, through a tool such as Zapier or Make.
Each submission is sent to a connector once, without retries, so the dashboard is your complete record. Free sites keep a monthly allowance of submissions visible and hold the rest until you upgrade; a busy show can exceed it, so check pricing beforehand.
Building and testing it
Describe the hook, the questions and the follow-up: "A lead capture app for events for our stand at a logistics show. A five-question quiz on picking accuracy with a score and three tips. Then: 'Want the full benchmark report?' and a form with name, work email, company, role, timeline and a separate marketing consent box. Big buttons for a tablet in landscape. Thank-you screen, then reset to the start after ten seconds."
Before the event, send test leads and confirm they arrive in HubSpot or the sheet with every field where you expect it. Test on the actual tablet, on the connection you'll use at the venue; the tablet kiosk app page covers locking the device and weak Wi-Fi.
Limits
- No badge scanning. The sandbox has no camera access, so it can't read QR codes or badges.
- Needs a connection to send. Without one, a lead isn't delivered; plan your connection and keep a backup.
- No shared leaderboard across devices. Two tablets each keep their own scores.
- No automatic follow-up emails from the app. Send the promised report from your CRM or email tool, or through a Mailchimp or Kit connector if the visitor signed up to a newsletter.
Questions people ask
Can visitors use their own phones instead of our tablet?
Yes. Put the link on a sign as a printed QR code. Each phone runs its own copy, and leads arrive the same way.
Can we see which leads came from which show?
Ask for a hidden event name added to each submission, or build one app per event.
What happens to the quiz answers?
Answers can be included in the lead's message if you ask for that. Tell visitors what you're keeping.